Alice In Wonderland exceeded all
expectations with a whopping $41 million on Friday. This was a ways
above my estimate of $30 million, as it came in with a ratio of only
2,048. Hindsight is 20/20, but the film's ratio was almost exactly the
same as Percy Jackson's 2,018. Still don't think monitoring
Tweets is a good indicator of Box Office? Try again. It appears to be
on course for a $108 million weekend.
Brooklyn's Finest also had an impressive Friday, just on a different scale as it scored $4.73 million on Friday. This led to a Twitter ratio of 1,190, almost exactly the same as my estimate of 1,200. $13.8 million seems to be in store, yet another hit for Overture.
Check back tomorrow for a preview of the upcoming weekend's wide release films: Green Zone, Our Family Wedding, Remember Me and She's Out Of My League. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.