Green Zone came out of the gate in first
place amongst the new openers with $5 million on Friday. This gave it a
Twitter ratio of 650, which was close to my estimated ~525 and $6
million Friday estimate. The movie appears to be on course for a $14.5
Our Family Wedding rung up $2.50 million on its first Friday. This led to a Twitter ratio of 918, right in the range of my predicted ~750 ratio and $3 million. $7.5 million seems to be in store for the full weekend.
Remember Me had by far the biggest ratio of the weekend as expected, coming in a $3.6 million and a 3,062 ratio. This was much higher than my estimated ~2,000 ratio and $5.5 million Friday. The marks the 3rd biggest ratio I have seen since last September after Paranormal Activity (6,974), New Moon (5,171) and This Is It (5,155). It was always going to be difficult to gauge because of the very Tweet-happy Twilight fanbase and as it turned out their effect was bigger than I had imagined. The film appears set to take in $9.5 million for the weekend.
Lastly, She's Out Of My League brought in $3.3 million on Friday, for a Twitter ratio of 817. This was right in line with my estimate of a ~700 and $3.75 million. The film should be able to score $10.20 million for the weekend.
Check back tomorrow for a preview of the upcoming weekend's wide release films: Diary of a Wimpy Kid, Repo Men, and The Bounty Hunter. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.