Cinedigm Announces Agreements with Starplex Cinemas For Phase 2 Deployment Program

on March 17, 2010

MORRISTOWN, NJ & LOS ANGELES, CA -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in the digital cinema industry, today announced Starplex Cinemas will participate in its Phase 2 digital cinema deployment program by transitioning 102 screens from analog to digital cinema projectors. Starplex will become Cinedigm CertifiedTM in 8 locations and will use Cinedigm's proven technology solutions.

"We are pleased to welcome the Starplex group of theatres to the Cinedigm family," said Cinedigm Chairman and CEO Bud Mayo. "We share a vision to improve the movie-going experience and to provide choices for Starplex's customers that only digital cinema allows."

Steve Holmes, CEO of Starplex Cinemas, said, "Starplex is very excited to be transitioning our circuit to digital cinema. Enabling our theatres to use the latest technology to bring feature movies and other exciting content to our customers is an opportunity to distinguish our theatres from others. We believe Cinedigm is the best partner for this transition and look forward to our work with them."

"Starplex Cinemas is continually enhancing the movie-going experience for their audiences," said Chuck Goldwater, President of Cinedigm's Media Services Group. "Their innovations in theatre design and operations have been leading the way in the industry, and this is one more giant step in that direction. Cinedigm is honored to have been chosen as their partner in entering the digital world."

Cinedigm's Digital Cinema division is the industry-leading deployment program for Digital Cinema that facilitates the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans. In April 2008, the CBG, a buying program of the National Association of Theatre Owners (NATO) for small and independent theatre operators, announced the selection of Cinedigm as the digital cinema integrator of choice for the CBG's 600+ members in the United States and Canada.

To date, Cinedigm has contracted for and completed the rollout of nearly 4,000 systems in forty-one states with exhibitors including Atlas Theatres, Allen Theatres, B&B Theatres, Carmike Cinemas, Celebration! Cinema, Cinema West, Cinetopia, Dickinson Theatres, Emagine, Galaxy Cinema, Georgia Theatre Company, Great Escape Theatres, Marquee Cinemas, Krikorian Premiere Theatres, MJR Theatres, Neighborhood Cinema Group, Premiere Cinema Corp., Rave Motion Picture Theatres, R/C Theatres, Showplace Cinemas, Times Square Cinema, UltraStar, and Cinedigm's own Pavilion Digital Showcase Theatre.

Its Phase 2 plan for up to an additional 10,000 screens will provide networked, turnkey Digital Cinema systems in conformance with DCI specifications.

Tags: Cinedigm, Starplex, digital cinema, digital projectors

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