Hot Tub Time Machine opened up with $4.55
million on Friday. This gave it a ratio of 1,785 from its 8,122 tweets
which was a ways higher than my estimated 1,300 and $6 million
prediction. The heightened internet buzz really drove its ratio up as
was expected, look for a three day haul of $12.8 million.
How To Train Your Dragon started up with $12.2 million on Friday to secure the top spot at the Box Office. This gave it a ratio of 574 from its 6,999 tweets which was almost bang on with my estimated 550 ratio and $12.75 million. As it turned out A Christmas Carol was an excellent yardstick for the film and predicted its Box Office really well. It is on course for a $45 million weekend.
Check back tomorrow for a preview of the upcoming weekend's wide release films: The Last Song, Clash Of The Titans and Why Did I Get Married Too. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.