Total tweets for April 2nd Openers
The Last Song really boomed on Wednesday to no one's surprise as it scored 7,891 tweets, up from 3,412 tweets on Tuesday. Movies on their day of release generally explode and skew numbers off the charts, it is this reason that I only take data from Twitter for Monday to Thursday and not Friday for most releases. It will be very interesting to see if it comes in close to my estimated $4 million, but expect it to rake in $21 million by the end of the weekend.
Clash of the Titans was very impressive yet again with a solid 5,712 tweets on Wednesday. In addition it has really been storming so far today with more than 5,000 tweets by midday. It might take in over 10,000 by the end of day today thanks to the early shows. Expect $29 million from its Thursday and Friday shows and $68 million for the whole weekend.
Lastly, Why Did I Get Married Too also was on the move on Wednesday as it came in with 1,654 tweets, up from Tuesday's 1,178. By comparison, Our Family Wedding had 643 tweets its Wednesday before release. Expect $8 million on Friday and $20 million for the full weekend.
Check back tomorrow to see the Wednesday numbers and final weekend projections. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.