Total tweets for April 9th Openers
Date Night started the week with 476 tweets on Monday. By comparison, Couples Retreat had 533 tweets on its Monday before release. I think Couples is definitely the best comparison here since the film is going to attract an older audience than most comedies in the last 6 months so the ratio will be low. 300 for its ratio should be a solid estimate but I'd be skeptical about anything much lower than that. The fact that its tracking behind Couples so far seems to indicate that it will fall in the lower half of the $30s, but tomorrow will be a much better yardstick. Right now its on course for a 3,200 tweet week which would indicate an $11 million Friday. Stay tuned for further updates this week.
Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.