Total tweets for April 9th Openers
Date Night jumped to 912 tweets on Tuesday, up from 476 on Monday. By comparison, Couples Retreat had 938 tweets on its Tuesday before release. This increase was really in line and again lends credence to the validity of the comparison. Buzz has been pretty positive here which is a good sign but not significantly better than Couples. Really it is going to have a hard time seeing a ratio lower than 300, so unless it has a phenomenal Wednesday and Thursday it is going to have difficulty raking in more than $11 million come Friday.
Check back tomorrow to see the Wednesday number and early weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.