Studios continue to use conversion methods despite bad press.

'Green Hornet' and 'Airbender' Going 3D

on April 22, 2010
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Source: Deadline New York

The rush of bad publicity that hit Warner Bros. after they converted Clash of the Titans into 3D is not deterring other studios from doing the same.

Sony will send The Green Hornet, which stars Seth Rogen and is directed by Michel Gondry, out in 3D on January 14, 2011. The film was originally slated to hit theaters on December 22, which is a stronger release date.

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Paramount will also be putting The Last Airbender out in 3D. The film's July 2, 2010 release date will remain the same.

While there is certainly more money to be made by selling 3D tickets, this rush of new content could cause moviegoers to tire of the format. It's a tricky situation.

James Cameron, Jeffrey Katzenberg, Michael Bay and Peter Jackson have all spoken out about the dangers of converting films from 2D to 3D.

Tags: 3D, 3D conversion, The Last Airbender, M. Night Shyamalan, Michel Gondry, The Green Hornet, Seth Rogen
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