Total tweets for April 30th Openers
A Nightmare On Elm Street had 2,977 tweets on Tuesday, or 8.1% of the total Twitter buzz for all films opening in the next 4 months. By comparison, The Crazies had 974 tweets its Tuesday before release, Shutter Island had 2,416, and Saw VI had 1,518. Of those 2,977 tweets, 577 were positive (19.38%) and 361 negative (12.13%). Pretty much in line with yesterday's numbers ratings-wise. By tomorrow we should have a very clear picture of where it will end up for the week but I would imagine it needs about 4,000 tweets today to hit the 20,000 tweet week mark since its Thursday will likely be over 9,000 (chuckle). All appears to be on course for a mid-teen millions Friday.
Furry Vengeance had another pretty poor showing on Tuesday with 303 tweets which mapped to 0.8% of the total Twitter buzz for all films opening in the next 4 months. By comparison, The Spy Next Door had 226 tweets its Tuesday before release, and The Tooth Fairy had 352. Of those 303 tweets it had yesterday, 39 were positive (12.62%) and 65 negative (21.04%). Things seem to be getting worse on the ratings-front which is not going to help it on release. Everything seems to be pointing south of $3 million for its opening day now, perhaps even under $2.5 million.
Check back tomorrow to see the Wednesday numbers and the official BoxOffice.com predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.