Total tweets for May 7th Openers
Iron Man 2 came in on Tuesday with 22,186 tweets, or 49.4% of all buzz on Twitter for wide-release films opening in the next 4 months. By comparison, The Twilight Saga: New Moon had 65,919 tweets its Tuesday before release, and Alice In Wonderland had 14,449. In addition, its positive/negative ratio was consistent with yesterday's numbers (22.53% positive / 4.54% negative). Well this number officially proves that my early week estimates were too high. The number and percentage is still very impressive but its overseas opening had more of an impact over its tweet expansion than I had envisioned. I'm going to have to revise my numbers downwards to 110,000 - 120,000 tweets for the week, but really after today it will be a much more solid estimate. Perhaps I also overshot the ratio by assuming a much more expansive tweet count and spam totals. In retrospect maybe a ratio more in line with Kick Ass and its 1,420 will be in store. I would expect something north of that though since this film will attract more women and generally a wider demographic. Whatever it ends up being it will be a great yardstick for other Summer action openers.
Check back tomorrow to see the Wednesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.