New York, NY - Screenvision, the leading innovator in cinema advertising, has partnered with Hannover House, the entertainment distribution division of Target Development Group, to support the May 21st theatrical release of Racing Dreams. Racing Dreams is an award-winning documentary that offers a poignant look into the lives of two boys and a girl who dream of one day racing in NASCAR®.
Through the deal, Screenvision will help Hannover House expand the film's distribution by making it available to its exhibitor partners through the Screenvision digital in-theater network. Additionally, Screenvision will offer marketing support for the film through its pre-show programming and other in-theatre assets. Racing Dreams marks the second time that Screenvision has been involved in a film's theatrical release and the initiative serves as a further extension of the partnership between Screenvision and NASCAR®.
For the May 21st release, Screenvision will digitally distribute the film to theatres owned by Rave Motion Pictures and Malco Theatres in Tennessee, Arkansas, Michigan, Texas, Alabama and Florida. Wider distribution is planned subsequently.
"Screenvision is committed to expanding the alternative programming offerings we bring to exhibitor partners and theatergoers alike," said Darryl Schaffer, Executive Vice President, Exhibitor Relations for Screenvision. "We are excited to partner with Hannover House to release Racing Dreams and believe our extensive digital network will allow the film to be delivered to more theatre locations in a cost-effective way."
Racing Dreams is the award-winning coming-of-age story about three kids who aspire to one day race in NASCAR®. Academy Award-nominated documentary filmmaker Marshall Curry takes us into the lives of Annabeth, Josh, and Brandon as they compete for the championship in the World Karting Association's National Series - widely considered the Little League for professional racing. Clocking speeds of up to 70 mph, these young drivers race their way through the year-long National Series that spawned many of NASCAR's® top drivers, all while they simultaneously navigate the treacherous road between childhood and young adulthood.
The film, which won the Best Documentary Award at the 2009 Tribeca Film Festival and went on to win Best Documentary Awards at the 2010 Indianapolis International Film Festival and the Jacksonville Film Festival, also took home the Silver Hugo Award at the 2010 Chicago Film Festival. Racing Dreams was executive produced by Jack Turner, Dany Garcia and actor Dwayne Johnson.