COLUMBUS, Ga. -- Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading digital cinema and 3-D motion picture exhibitor, today announced the newest experience for movie theatres, 7.1DS DIGITAL SURROUND. The upgrade is taking the movie-going experience to the next level, improving the DIGITAL SURROUND sound by adding two more discrete audio channels. Theatres equipped with 5.1 sound have left and right surround sound. The 7.1DS DIGITAL SURROUND adds left and right back surround. This further enhances directionality in panning 360 degrees around the theatre. It also improves clarity in the dialog channels since sound can be spread throughout more channels.
"The upgrades of the 7.1 digital surround coupled with our digital projection has made the movie-going experience much more exciting and enjoyable. Not only do you have discrete separation of left and right digital surround sound, you now have discrete separation of back left and right surround sound. When you are sitting watching a movie you are now completely immersed in discrete changes in sound," stated Dale Hurst, Director of Marketing for Carmike Cinemas. "The movie-going experience is always changing. This is an exciting and revolutionary development in sound technology and we are delighted to bring this new technology to our theatres and valued patrons."
The 7.1DS DIGITAL SURROUND installation includes locations in TN, TX, AL, IN, OR, GA, WY, OK, SC and NC. All installations have been completed in time for the first 7.1 DS release by Walt Disney Pictures and Pixar Animation Studios, today's debut of "Toy Story 3."