NCM Fathom to Broadcast 2010 FIFA World Cup™ Semi-Finals and Final Team Matches Live in 3D to Movie Theaters in Major U.S. Cities

on June 23, 2010

Centennial, Colo. -- NCM Fathom, a division of National CineMedia (NASDAQ: NCMI), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and the Fédération Internationale de Football Association ("FIFA"), the world governing body of association football (soccer), announced today that the 2010 FIFA World CupTM semi-finals, match for third place and final match will be presented for the first time LIVE in 3-D in 15 select U.S. movie theaters on July 6, 7, 10, and 11. Various AMC Entertainment Inc., Cinemark Holidings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC) movie theaters in New York, Los Angeles, Chicago, Dallas, Houston, Seattle, Denver, Miami, Kansas City, and San Antonio markets will feature the historic tournament's final four matches, part of the most-watched sporting event in the world.

Tickets for 2010 FIFA World Cup soccer LIVE in 3-D are available at participating theater box offices and online at For a complete list of theater locations, times and prices, please visit the Fathom website (theaters are subject to change).

2010 marks the first time that the FIFA World Cup has been broadcast live in 3-D in U.S. movie theaters. Fans will be able to watch all the action from halfway across the globe in the comfort of their local movie theater. With digital sound and 3-D picture, the experience will be the next best thing to actually sitting in the stands in South Africa and will add 3-D elements exclusive to those attending in participating U.S. movie theaters.

"The World Cup is a momentous occasion for soccer fans all around the globe," said Dan Diamond, vice president of NCM Fathom. "We're excited to introduce an unrivaled experience for this year's games - shown larger-than-life on 40-foot screens, in the best movie theaters and biggest markets in the country."

Participating NCM Fathom 2010 FIFA World Cup LIVE 3-D locations include (listed alphabetically by city and state):

- Regal Long Beach 26 with IMAX - Long Beach, CA 90808
- Cinemark Bel Mar 16 - Lakewood, CO 80226
- Cinemark Paradise 24 - Fort Lauderdale, FL 33331
- AMC Sunset Place 24 - Miami, FL 33143
- AMC River East 21 - Chicago, IL 60611
- Century 16 Deer Park - Deer Park, IL 60010
- Regal Lincolnshire 20 plus IMAX - Lincolnshire, IL 60069
- AMC Olathe Studio 30 - Olathe, KS 66062
- AMC Garden State 16 with IMAX - Paramus, NJ 07652
- Cinemark 24 The Legacy - Plano, TX 75025
- AMC Huebner Oaks 24 - San Antonio, TX 78230
- Cinemark 18 Webster - Webster, TX 77598
- Century Theatres Federal Way 16 - Federal Way, WA 98003
- AMC Southcenter 16 - Seattle, WA 98188
- Regal Thornton Place - Seattle, WA 98125


Tags: NCM Fathom, World Up

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