SAN FRANCISCO, CA & AUSTIN, TX - The Alamo Drafthouse and the Levi's® brand present the 2010 Rolling Roadshow, a nationwide tour of free outdoor 35mm screening experiences pairing everyone's favorite films with the famous locations where they were shot or set. This year, the Alamo Drafthouse and the Levi's® brand have partnered to champion some of cinema's most celebrated workers. "We Are All Workers" is the underlying theme of this year's Rolling Roadshow, which will be brought live to movie lovers throughout the hazy summer nights of August.
Inspired by Levi's® new Go Forth ‘Ready to Work' marketing campaign, which explores how a new generation of real American workers is rolling up its sleeves to make real change happen, the Rolling Roadshow hits the road with nine seminal screenings proving that everybody's work is equally important. The Alamo Drafthouse and the Levi's® brand have curated an eclectic line up of cinema's greatest workers, including an oil baron (THERE WILL BE BLOOD), a cyborg cop (ROBOCOP), missionaries (THE BLUES BROTHERS), law-benders (DIRTY HARRY), law-breakers (JACKIE BROWN), championship contenders (ROCKY) and coulda-been contenders (ON THE WATERFRONT).
Alamo Drafthouse and the Levi's® brand have put together an inspired lineup of films and locations, kicking things off with modern crime classic JACKIE BROWN at the Del Amo Fashion Mall in Los Angeles. Director Quentin Tarantino's beloved old stomping ground, the South Bay, serves as the backdrop to the climactic sting operation in the film. The Del Amo Mall parking lot, where one chatty character meets her end, was handpicked by Quentin Tarantino for this very special screening. Schedule permitting, the director will be in attendance.
From there, the Rolling Roadshow will make stops at San Francisco's Washington Square Park, the scene of Scorpio's sniper attack in DIRTY HARRY; Old Joliet Prison from the opening of THE BLUES BROTHERS; Philadelphia's Museum of Art, where ROCKY ends the rousing training montage with his famous fist-pumping celebration; the rooftops of Little Italy in New York City from THE GODFATHER II, where Robert De Niro's young Don Corelone tracks his assassination target, and more!
"We've worked hard to find that perfect combination of film and location for the ultimate outdoor cinema experience. These films are some of our most beloved cinematic treasures and the screenings themselves are large-scale parties at the very sites which symbolize what makes them so great," said Tim League, Alamo Drafthouse CEO. "The Rolling Roadshow is an extension of our unique programming philosophy at the Alamo Drafthouse, which continually seeks to find creative ways to celebrate our love of film."
"Collaborating with the Alamo Drafthouse is a perfect fit for the Levi's® brand as we've long admired their work and share the same pioneering spirit. The 'We Are All Workers' Rolling Roadshow gives us an opportunity to take an irreverent approach to the democracy of work and our Go Forth campaign as we blaze a trail across the country," said Doug Sweeny, VP, Levi's® Brand Marketing.
All Rolling Roadshow "We Are All Workers" screenings are free and open to the public. Some screenings may feature surprise celebrity guests, and each location will feature fun events including city-wide scavenger hunts hosted in partnership with social networking platform Gowalla, after parties and more. Check out the full screening lineup below.