'Inception' Delivers Solid Midnight Haul

on July 16, 2010
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inceptionnews2.pngAccording to Warner Bros., Inception was able to rake in $3 million from midnight shows. That puts Inception in the same ballpark as Avatar, which brought in $3.53 million back in December 2009. Avatar debuted to $77 million, but it's looking highly unlikely that Inception will hit that. Then again, predictions range from $40 million to $80 million.

Christopher Nolan's mind-bender has a 79% approval rating from nearly 195,000 users on Flixster. That's a great sign for a film that needs to convince moviegoers to take a chance on it. Debates over Inception are already raging and that will help it build a must-see aura real quick.

Fandango.com is reporting that Inception represents 66% of daily sales as of 10 a.m. PT. A survey of more than 1,000 ticket buyers revealed the following:

Q: Which elements of Inception appeal to you?

• 72% noted "the fresh concept."
• 71% picked "the cast."
• 62% selected "the director."
• 55% said "the special effects."
• 51% chose "the action"
• 48% picked "the genre."

Tags: Inception, Christopher Nolan, Leonardo DiCaprio
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