J.P. Morgan Survey Looks at 3D Upcharge for 'Despicable Me'

on July 20, 2010
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despicablemefeature.pngA new survey conducted by J.P. Morgan reveals that the 3D upcharge in ten major metropolitan markets for Despicable Me was $3.55. That figure is 4% lower for adults and children than what a similar survey showed for Toy Story 3, but it is in line with premium for Shrek Forever After. Austin, Charlotte, Chicago, Cincinnati, Dallas, Houston, Los Angeles, Minneapolis, New York and San Francisco are the ten markets that were used. The prices were surveyed at around 7:30 pm on Friday, July 23rd and they were taken from Fandango.com.

Despicable Me has turned into a healthy performer for Universal with nearly $120 million in domestic receipts since opening on July 9.

Tags: Despicable Me, J.P. Morgan
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