FORT LAUDERDALE, FL -- To continue their commitment to philanthropic efforts, Muvico Entertainment has introduced the Pink Popcorn Tub to support National Breast Cancer Awareness Month and Susan G. Komen For the Cure®. During the month of October, concession counters at all Muvico Theaters locations nationwide will feature the Pink Popcorn Tub as a menu option to moviegoers. Each time a purchase of the pink tub is made, Muvico Entertainment will donate 50 cents to the Susan G. Komen Foundation to assist in breast cancer research. Additionally, all patrons who purchase the Pink Popcorn tub will receive free refills as a "thank you" for their part in helping to raise funds for such a worthy cause.
"The scourge of breast cancer continues to claim the lives of thousands of wives, mothers, daughters, sisters and friends each year. We are very pleased to have the opportunity to work with Susan G. Komen for the Cure® in its efforts to find a cure." said Muvico Entertainment CEO Neil Bretan.