Paramount Digital Entertainment Teams With Ben Stiller's Red Hour Films for Exclusive First-look Digital Media Deal

on October 20, 2010

LOS ANGELES -- Paramount Digital Entertainment announced today that it has signed an exclusive first-look deal with Red Hour Digital, a new subsidiary of Ben Stiller's Red Hour Films. Under the new two-year deal, Red Hour will develop original digital media properties that can be launched on a variety of formats, including live action and animated webisodes, and social media games on both digital and mobile platforms. Mike Rosenstein has been promoted to Director of Digital Content. Rosenstein has collaborated with Stiller and his producing partner Stuart Cornfeld at Red Hour Films for the past 4 years developing features and TV, while simultaneously producing short form digital content. He will oversee the Paramount Digital relationship for Red Hour.

"It's an incredible opportunity for Paramount Digital Entertainment to be working with such a talented and successful creative team," said Tom Lesinski, President of Paramount Digital Entertainment. "With Ben Stiller at the helm, Red Hour is a proven draw for audiences on any platform. Ben is digitally savvy with several successful online projects and a fan base of millions of followers."

Said Stiller, "I believe the internet is a magical gateway to make all our dreams come true. Red Hour is also developing a new flying jet pack and a teleportation system to travel through time. But for now, we are concentrating on making funny videos to watch while people are pretending to work."

The first projects in the pipeline include an animated digital extension of Zoolander, as well as an accompanying social media game. Red Hour is also developing Billy Glimmer: Entertainer of the Century, an online original comedy about Billy Glimmer (Stiller) the most successful singing impressionist-comedian in Las Vegas. The series will be written and directed by Jason Woliner, with Rob Huebel playing a Billy Glimmer "look alike" alongside Stiller.

Ben Stiller and Red Hour have a strong history of creating top tier comedy in film and television as well as for digital platforms, including the new Stiller and Meara series for Yahoo!, and the STILLERSTRONG viral campaign (which to date has raised over $300,000 entirely from social media towards building temporary schools in Haiti), which included "Night of 140 Tweets" digital download on Amazon and iTunes (produced in conjunction with Funny or Die).

Paramount Digital Entertainment will work closely with Red Hour to distribute the content through a variety of ad supported and transactional platforms, that allow for major advertisers to use high-quality entertainment as a marketing platform to connect with coveted demographics.


Tags: Paramount, Ben Stiller, Red Hour

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