‘Wrapped with Love’ Continues to Turn Film into Funds for St. Jude Children’s Research Hospital

on October 22, 2010
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MEMPHIS, TENNESSEE -- In keeping with annual tradition, Malco Theatres presents Wrapped with Love for the continued research of childhood diseases at Memphis' own St. Jude Children's Research Hospital.

This program, in its thirteenth year, kicks off Thanksgiving Day (November 25) and runs through Christmas Day (December 25) at all 31 Malco Theatre locations in Tennessee, Arkansas, Missouri, Kentucky and Mississippi. Theatre employees will be selling the bows for $1.00 each and the bows are hand-made from actual film. Each bow is made of about 24 frames, which is about one second of a movie. The sound for each movie is encoded on the edge of the film and appears green. It's believed these bows may eventually be collectors' items as the film industry progresses into digital technology.

As the materials and volunteer production hours for the bows are donated, there is no cost to Malco Theatres; the true beneficiary is St. Jude Children's Research Hospital. In a joint effort for this cause, patients of St. Jude and their families participated in the creation of the bows at the hospital. During the activity, reels of movie trailers were cut, stapled and sealed with a special sticker that reads "Wrapped With Love...To Benefit the Kids of St. Jude."

Since 1999, Malco Theatres has raised almost half a million dollars for St. Jude. Over 69,000 bows were sold during the 2009 Wrapped with Love campaign and this year's goal is to sell an additional 75,000 of the collectible film décor.

Camera-ready artwork and actual bows are available for media use. Please send a request via email to karen@malco.com.

Malco Theatres is headquartered in Memphis, Tennessee and is fourth-generation family-owned and operated. Malco operates over 300 screens at 31 locations in 5 states across the mid-south.

 

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