Regal Entertainment Group Customer Loyalty Program Celebrates 10 Year Anniversary

on November 01, 2010

KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that the industry-leading customer loyalty program, Regal Crown Club, will celebrate ten years by honoring its most dedicated members. In 2011 Regal Crown Club will reach its 10 year anniversary. In celebration, Regal is creating a new Elite status to recognize the most loyal movie theatre patrons.

With more than six million active members, Regal Crown Club is the number one theatre loyalty program in the country. Loyalty club members account for over 25% of the total admissions for Regal Entertainment Group. The Regal Crown Club began in 2001 as a way to reward Regal's frequent moviegoers. Through the Regal Crown Club, moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies.

"We are excited to commemorate the 10 year anniversary of our Regal Crown Club loyalty program and also to honor our Elite Members," stated Greg Dunn, President and COO of Regal Entertainment Group. "Through the Regal Crown Club, millions of patrons show their preference for our theatres and their loyalty is greatly appreciated. Elite status further rewards our most frequent guests and encourages all Regal Crown Club members to accumulate more credits to achieve their own Elite status."

Ten Regal Crown Club members with the highest credit totals will be the first inducted into the new Elite status this fall. Since the program's inception, the Top 10 Elite members each accumulated more than 16,000 credits. These 10 members will receive a specially-designed Regal Crown Club Elite membership card embossed with their name. The Top 10 Elite Members will also receive a prize package including a $250 Regal Entertainment Group gift card, a commemorative clapboard award for their outstanding loyalty, and various movie memorabilia.

The Regal Crown Club anniversary celebration will continue in 2011 when the program honors additional members who have accumulated 10,000 or more credits on their loyalty cards. These Elite Members will receive a prize package including a $50 Regal Entertainment Group gift card and movie memorabilia.

In addition to earning free popcorn, soft drinks and movies, Regal Crown Club members can also participate in the following benefits:

* Enjoy Dollar Days - $1 featured candy every Monday and $1 small popcorn on Tuesdays.
* Create a personal online account to watch RCC credits build and view exclusive offers.
* Receive monthly online Regal Crown Club newsletter communications.
* Receive emails about special movie promotions and programs in your area.
* Win great prizes through various member sweepstakes throughout the year.
* Earn Extra Credits toward free popcorn, soft drinks and movies.

Regal Crown Club membership is free and open to everyone 13 years of age and older. Membership is obtainable at any Regal Entertainment Group theatre or online at


Tags: Regal Entertainment Group, Regal

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