New York, NY -- Screenvision, a leading innovator in cinema advertising, and Massachusetts-based National Amusements, Inc., a world leader in the motion picture exhibition industry, announced today a long-term expansion of their in-theatre advertising relationship. The new partnership strengthens Screenvision's nationwide digital network in top DMAs such as New York and Boston.
Through the agreement, Screenvision retains exclusive selling rights to the on-screen preshow across National Amusements' 34 movie theatre locations representing 455 screens in the U.S. operating under the Showcase, Multiplex and Cinema de Lux brands in New York, Boston, Philadelphia, Cincinnati, Hartford/New Haven, and Providence.
Screenvision will have non-exclusive in-lobby promotions selling rights across the National Amusements' US theaters. In addition, Screenvision will integrate their pre show content to the digital 4K cinema projection equipment being rolled out at National Amusements over the next several months.
The Screenvision cinema advertising network is comprised of over 15,000 screens in over 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies.
"Expanding our relationship with National Amusements was a top-priority for Screenvision. National Amusements' footprint is of great value to Screenvision and ensures we will continue to reach a vast audience with our first-rate preshow," said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. "This deal along with our recently signed long-term exhibitor agreements with Carmike Cinemas, Marcus Theatres, Rave Motion Pictures, Harkins Theatres and Malco Theatres further solidifies Screenvision's strong exhibitor network."
John Bilsborough, Senior Vice President, Operations, National Amusements, Inc. added, "We are pleased to continue our partnership with Screenvision and look forward to growing our advertising base by developing new and innovative approaches to on-screen advertising and in-theatre promotions. We are proud to be part of this first class advertising network."