Regal Entertainment Group Announces Launch of Fruit, Nut & Snack Pack

on November 18, 2010

KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces the addition of a Fruit, Nut & Snack Pack to the list of snack options available at movie theatres in California, Florida, New York and the Pacific Northwest.

The Fruit, Nut & Snack Pack comes in a convenient carton with individual bags for almonds, pretzels and raisins. Each bag is sealed for freshness. Adding nuts and raisins to Regal's food selection is an example of the company's responsiveness to customer suggestions. Through focus groups and patron comments this combination of almonds, pretzels and raisins was identified as a snack food choice preferred by many moviegoers.

"Regal Entertainment Group is pleased to introduce this new snack option at many of our theatres across the country," stated Dick Westerling, Senior Vice President of Marketing & Advertising for Regal Entertainment Group. "The ingredients in this snack pack were selected based on research and guest comments. Regal is pleased to add this item to complement our other popular movie snacks that are available."


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