Centennial, Colo. -- National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has added five new affiliates to its national theater network.
Under the provisions of exclusive long-term agreements with ShowPlace ICON, O'Neil Cinemas, Pittsburgh Theatres, Fairchild Cinemas and The Cinema Grill, 16 multiplex movie theaters with 169 screens and approximately five million annual attendees will join the NCM Cinema Network and exclusively present NCM's FirstLook pre-feature program.
The new affiliate agreements add theaters to NCM's network in Colorado (including Denver), Idaho, Illinois (including Chicago), Maryland, Minnesota (including Minneapolis), New Hampshire, Ohio, Pennsylvania and Washington.
"These five high-quality new affiliates strengthen our network coverage in key locations across the country, providing us with improved competitive positioning relative to other national video advertising networks," said Kurt Hall, NCM's chairman and chief executive officer. "These new long-term relationships give us the number one theater in Chicago, while strengthening our geographic coverage in several key states. The addition of regional theater circuits like these is becoming increasingly important as we continue to expand our client base into categories requiring more overall national impression scale and more ubiquitous geographic coverage."
NCM currently has exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, the three largest exhibitors in the country totaling approximately 1,150 theaters and 15,250 screens. In addition, NCM has network affiliate relationships with over 30 top regional theater circuits representing approximately 400 theaters and 4,250 screens. With the addition of these new network affiliates, NCM's national cinema network totals approximately 1,550 theaters and approximately 19,500 screens.