New York, N.Y. -- Screenvision, a national leader in cinema advertising sales, services and content distribution, through a deal brokered by Benarroch Productions, has teamed up with Starz and Vanity Fair to provide moviegoers coast-to-coast with a rare view of some of Hollywood's biggest stars at The Sundance Film Festival. The exclusive, star-studded content will premiere during the pre-show in Screenvision's 2,300+ theater network on February 8.
In the exclusive feature, Vanity Fair's West Coast editor Krista Smith gets to the heart of the movie-going experience as she speaks to some of Hollywood's premiere actors about why they love movies and the joy of watching films at the cinema.
Paul Rudd says that seeing a movie in a theater is a "collective experience that can't be replicated at home;" while Nicole Kidman finds it a rare venue where you "can sit as a group and connect with the world." Ellen Page sees theatergoing as a way to "connect and be moved in a way that reminds us that we're not alone." Other stars who share their thoughts on the movie theater experience and their impressions of the 2013 Sundance festival in Screenvision's new in-cinema content include Naomi Watts, Jessica Biel, Jennifer Hudson, Emile Hirsch, Octavia Spencer, Sam Rockwell, Maya Rudolph, Alicia Keys, Kate Bosworth and Jonathan Groff.
"Vanity Fair has always provided an intimate look into the lives of the actors and power players who make movies," says Krista Smith. "By working with Screenvision, we are able to bring their stories to moviegoers as they experience cinema as it is meant to be experienced."
"We're delighted that Vanity Fair and Starz are working with Screenvision," says John McCauley, SVP, Marketing + Strategic Alliances. "With the Academy Awards® right around the corner, we think moviegoers will be primed to see their favorite stars speaking about the movie-going experience."