on February 27, 2013

London, UK -- More2Screen is delighted to announce that it has been appointed by the Dutch National Ballet and 3 Minutes West to distribute a brand-new Cinderella ballet to digital cinemas worldwide (ex-US) from 1 May 2013. Choreographed by the internationally acclaimed Christopher Wheeldon, Cinderella was premiered by the Dutch National Ballet in December 2012, receiving a rapturous reception from both ballet fans and critics alike.

A co-production by the Dutch National Ballet and the San Francisco Ballet, Cinderella stars Anna Tsygankova and Matthew Golding, the perfect pairing for this original 21st century take on the classic fairy story ballet. Influenced by the Brothers Grimm version of the story, Wheeldon has created an enchanting ballet set to Prokofiev's magnificent score with stunning sets and costumes by British designer, Julian Crouch.

This is the second time More2Screen has worked with the Dutch National Ballet and 3 Minutes West having screened a live broadcast of the DNB's Nutcracker & the Mouse King to cinemas across Europe in 2011. Cinderella is the latest in a long line of world-class ballets across all formats - 2D, 3D and live - distributed by More2Screen who are the leading distributor of alternative content events in the UK (Source: IHS Screen Digest Report 2012).

Christine Costello, Managing Director, More2Screen comments: "We are thrilled to be working with 3 Minutes West and the Dutch National Ballet again on this stunning new production. It is a privilege to be able to offer a brand-new, original ballet production by a choreographer of the international stature of Christopher Wheeldon to our digital cinema partners worldwide."

Ted Brandsen, Director of The Dutch National Ballet says of the collaboration with More2Screen: "With their impressive track record in distributing special events to cinemas across the globe, and their proven expertise with ballet in particular, More2Screen is the ideal partner to work with us on the theatrical release of this critically acclaimed new Cinderella ballet."

More2Screen is the leading London-based alternative content distributor with more than 7 years of experience acquiring and distributing world-class opera, ballet, music concerts, theatre and special event films to 4,000 cinemas in 50 international territories - including 28 live broadcasts and over 100 different recorded productions and 3D live/recorded content.


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