Washington, D.C. and North Hollywood, Calif. -- The National Association of Theatre Owners (NATO) is pleased at the significant improvement in enforcement of the voluntary ratings system at the nation's movie theaters.
According to the Federal Trade Commission (FTC) report (http://www.ftc.gov/opa/2013/03/mysteryshop.shtm) on the results of its undercover shopper survey of ratings enforcement at the nation's entertainment retailers, movie theaters have shown "marked improvement in box office enforcement" with 76% of underage shoppers turned away from R-rated movies, compared to 67% in the last survey.
NATO President and CEO John Fithian stated, "We are proud of the significant improvement in ratings enforcement at America's movie theaters and we renew our commitment to parents to continue to improve. We also congratulate our colleagues in video game retail for their industry leading levels of enforcement."
"This report and its results continue to reinforce the importance and effectiveness of the voluntary ratings system," Fithian continued. "As the Supreme Court noted in its decision in Brown v. EMA, retailers' voluntary enforcement of the ratings provide an effective alternative to state regulation. We will continue to do our part in enforcing the voluntary ratings system that allows creators to create and parents to make informed decisions about their children's entertainment."