LOS ANGELES -- Fandango (http://www.fandango.com), the nation's leading moviegoer destination, launched today TIXPRESS, a new mobile ticketing app feature, developed exclusively for Visa Signature account holders. Created for consumers seeking timesaving conveniences and ideal for spontaneous moviegoers, TIXPRESS is unique in its ability to combine geo-location and time aware technologies with a new, simple single-page ticket checkout and redemption process.
In three simple steps, a Visa Signature account holder can quickly locate the closest Fandango partner theaters, view a list of movies playing over a several-hour time period, and then purchase movie tickets all from a single check out page on the app*. Moviegoers will then redeem their Fandango tickets at the theater via paperless mobile tickets on their smartphone, or pick up them up on-site. TIXPRESS, will be available only for Visa Signature account holders through August 31, 2013, opportunely timed for the summer movie blockbuster season.
"Fandango's customers are among the most digitally savvy, and collaborating with Visa to create this innovative new app feature makes it even easier for people to get to the movie theater with just a few taps on their mobile devices," said Scott Schiller, Executive Vice President of Digital Media Sales, NBCUniversal. "TIXPRESS is a perfect example of organically connecting our advertising partners to an audience through the development of new products and also demonstrates how businesses with direct and indirect ties to moviegoing, including studios, financial services and restaurants, can forge relationships with Fandango's highly engaged fans."
As an additional perk, Visa Signature account holders will receive special offers throughout the summer, including "+1 Movie Fridays," a promotion whereby Visa Signature account holders who purchase 2 or more tickets to a Friday show will receive one of those tickets free of charge. Account holders can also purchase $25 Fandango Gift Cards at a 20% discount. Rules and restrictions apply, as listed on the Fandango mobile app and website.
"Working together with Fandango to create this exclusive offer for Visa Signature account holders exemplifies our strategy to offer relevant solutions that enhance account holder experiences," said Nick Talwar, head of North America Consumer Credit, Visa Inc. "We know Visa Signature account holders are seeking entertainment opportunities and with this new in-app feature, they can easily and conveniently access a moviegoing experience, save time and money, and get the most out of an activity they already enjoy doing. "
The TIXPRESS program follows on the heels of Fandango's five-year renewal of its long-term relationship with Regal Entertainment Group, the nation's largest theater circuit, and the addition of four new exhibitors, Muvico, Studio Movie Grill, Krikorian Premiere Theatres and Penn Cinema - expanding Fandango's theater reach to more than 21,000 screens across the country, covering 75% of the market. And, to help moviegoers with their weekend movie decisions, Fandango launched its newest original video series, "Weekend Ticket," a movie recommendation show hosted by Fandango's Chief Correspondent, Dave Karger, featuring film previews, celebrity interviews, fan interaction, and advance ticketing opportunities.
Visa Signature, Visa's premium credit product, provides account holders perks and benefits that provide special access and everyday value to enhance their experiences. In addition to points, miles, cash back or other premium rewards offered by Visa Signature partners, account holders enjoy perks such as 24/7 complimentary concierge services, the Visa Signature Luxury Hotel Collection and exclusive offers for fine wine and food, travel, and sports and entertainment events. For more information on Visa Signature visit www.visa.com/signature.
*The Fandango Movies -- Times & Tickets App is available for free from the App Store on iPhone and iPod touch or at www.AppStore.com/Fandango.
The Fandango app is also available for free on Android at https://play.google.com/store/apps/details?id=com.fandango.