A $21.2 million weekend from Iron Man 3 dominated the market at the U.K. box office. Iron Man 3 is now Marvel's second highest grossing film in the U.K. after The Avengers. Audiences didn't seem very willing to watch anything else over the weekend, as per-screen averages dropped across the board for every other title. The Croods was the weekend's strongest hold-over, falling a mere 11% in its sixth week. The animated film has already grossed a $37.2 million cume in the U.K. Oz: The Great and Powerful is showing resiliency by staying in the top ten after 12 weeks in release, reaching a $22.8 million cume in the U.K.. Oz's $444 per-screen average doesn't even remotely compare to Disney's other release, Iron Man 3, which averaged an overwhelming $38,225. Another telling statistic from the weekend sheds negative light on Oblivion's hold-over potential: Iron Man 3 grossed 33% more in one weekend than the Tom Cruise film has been able to bring in during its three weeks in release.
Box Office Results for the United Kingodm. April 26-28, 2013.