NORTH AMERICA: 'Man of Steel' Debuts with $128.7 Million Since Thursday After Stronger than Expected Sunday; 'This Is The End' Grosses $33.0 Million in Five Days

on June 14, 2013
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Monday Update #2: In general, most wide releases increased over Sunday's weekend estimates thanks in part to strong Father's Day business. Man of Steel experienced the most noteworthy increase, as the weekend actual for the film was $116.62 million. The gross to date for Man of Steel stands at $128.68 million.

This Is the End grossed $20.72 million, which brings the film's five-day start to $33.03 million. Other weekend actuals included $11.02 million for Now You See Me, $9.58 million for Fast & Furious 6 and $8.32 million for The Purge.

Monday Update #1: Thanks to an especially strong Sunday hold helped out by the Father's Day holiday, Warner Bros. has revised its weekend estimate for Man of Steel to $116.725 million.  That brings the overall domestic start for the film to $128.725 million.  The film's Sunday take of $36.325 million was essentially unchanged from Saturday's $36.35 million performance.  The official weekend actual gross for Man of Steel will be released later today.

Sunday Update: Warner Bros. is estimating that Man of Steel will gross $113.08 million this weekend. That figure doesn't include the estimated $12 million the film grossed from Thursday night 7 p.m. shows from the corporate group sale screening program with Walmart, as Warner Bros. is officially reporting those grosses separate from the film's opening weekend performance.  When including those grosses, Man of Steel is off to a $125.08 million start. With or without the $12 million, Man of Steel established a new unadjusted opening weekend record for the month of June, as it topped the $110.31 million opening weekend take of previous record holder Toy Story 3.

The opening weekend take of Man of Steel was the second largest of 2013 thus far (behind only the $174.14 million start of Iron Man 3). Of great importance for Warner Bros. is that the start of Man of Steel represents a vast improvement over the start of 2006's Superman Returns, which had a far more modest opening weekend take of $52.54 million and a five-day start of $84.59 million (that film opened on a Wednesday).

Without the $12 million from corporate screenings, Man of Steel grossed $44.05 million on Friday. The film fell a very reasonable 17.5 percent on Saturday to gross $36.33 million (which was up an impressive 4 percent from Friday when factoring out midnight grosses) and is estimated to fall a slim 10 percent on Sunday (with aid from the Father's Day holiday) to gross $32.7 million. The estimated opening weekend to Friday ratio for Man of Steel stands at 2.57 to 1.

In addition to a strong marketing campaign, there is no doubt that the involvement of Christopher Nolan with the film as a writer and producer helped build up excitement for Man of Steel. The film was also helped out by grosses from IMAX and 3D engagements; IMAX grosses were an estimated $13.3 million this weekend, while 41 percent of the film's overall grosses came from 3D shows. Man of Steel received an A- rating on CinemaScore, which is an encouraging early sign as the film goes forward in its run.

Sony's This Is The End claimed second place this weekend with an estimated $20.5 million. The ensemble R-rated comedy has now grossed $32.81 million in its first five days of release. This Is The End opened in line with the lower end of expectations and was off to a very solid start when taking into account its modest price tag for a high profile summer release. In comparison, 2008's Pineapple Express grossed $23.25 million during its opening weekend and $41.32 million in its first five days of release.

While This Is The End is currently running 21 percent behind the five-day start of Pineapple Express, it is displaying stronger holding power in its initial days of release, as its five-day to opening weekend ratio of 1.60 to 1 came in notably below the 1.78 to 1 ratio of This Is The End. That is an encouraging sign for the film going forward, as is the film's B+ rating on CinemaScore. With that said, generating truly exceptional holding power may be easier said than done given the amount of high profile releases that will continue to enter the marketplace over the next few weeks now that the summer season is into full gear.

This Is The End grossed $6.85 million on Friday, increased 9 percent on Saturday to gross $7.45 million and is estimated to fall 17 percent on Sunday to take in $6.2 million. The audience breakdown for the film skewed towards male moviegoers (60 percent) and slightly towards moviegoers over 25 (52 percent).

With Man of Steel dominating the marketplace this weekend, it came as no surprise that holdovers in general took significant hits (and that is with Father's Day boosting grosses in general on Sunday). The weekend's most impressive holdover among wide releases, both in ranking and percentage decline was Lionsgate's Now You See Me. The crowd pleasing ensemble thriller placed in third with an estimated $10.3 million. That was down 46 percent from last weekend and brings the 17-day total for Now You See Me to $80.01 million. The surprise hit of early summer is now $19.99 million away from reaching the $100 million domestic milestone.

Not holding up anywhere near as well this weekend was Universal's The Purge. After an exceptionally strong first place debut last weekend, the ultra-low budget sci-fi thriller was down four spots and a massive 76 percent this weekend to place in fifth with an estimated $8.2 million. That placed The Purge behind fellow Universal release Fast & Furious 6 in this weekend's rankings. Fast & Furious 6 fell 52 percent to gross an estimated $9.4 million. To date, Fast & Furious 6 has grossed $219.57 million in 24 days. Despite displaying very poor holding power so far, The Purge has still grossed a strong $51.84 million in ten days thanks largely to its opening weekend performance.

Fox's The Internship didn't hold up very well this weekend either. On the heels of last weekend's so-so start, the PG-13 rated comedy starring Owen Wilson and Vince Vaughn fell 60 percent and two spots this weekend to claim sixth with an estimated $7.0 million. In addition to having to deal with the rush out of moviegoers to Man of Steel, there is no doubt that The Internship has taken a direct hit from This Is The End since Wednesday. The ten-day start for The Internship stands at an underwhelming $30.95 million.

On the limited front, films had a tough time expanding in the shadow of Man of Steel. Sony Pictures Classics' Before Midnight took in an estimated $1.53 million this weekend from 897 locations. While that was up 190 percent over last weekend, the Richard Linklater directed film only managed a per-location average of $1,701 this weekend. Meanwhile, Roadside's Much Ado About Nothing grossed an estimated $162,580 from 23 locations. That gave the Joss Whedon directed film a per-location average of $7,069 for the frame, but was down 5 percent from last weekend's start in 5 locations.

A24's The Bling Ring fared significantly better this weekend with an estimated $210,001 debut from 5 locations in New York and Los Angeles. The Sofia Coppola directed film earned an impressive per-location average of $42,000. The Bling Ring will receive a major expansion on Friday.

Also off to a noteworthy platform start in New York and Los Angeles was RADiUS-TWC's 20 Feet from Stardom. The music documentary grossed an estimated $52,211 from 3 locations, giving it a healthy per-location average of $17,404.

A full list of this weekend's official studio estimates can be found here.

Saturday Update #2: Warner Bros. reports that Man of Steel grabbed an impressive $44.05 million on Friday, in addition to the film's $12 million Thursday night previews at 7pm. That gives the film a $56.05 million domestic start. Although it is unclear whether the studio will include the preview grosses in the final weekend tally, as of today, they are separating the grosses into two separate figures.

The $44.05 million figure gives Man of Steel the highest opening day ever for a reboot (surpassing The Amazing Spider-Man's $35 million take). By comparison, 2006's Superman Returns took three days to reach $48.4 million domestically. In all, Man of Steel is on a close pace to top the June opening weekend record (held by Toy Story 3's $110.3 million) with a projected $111 million three-day haul and $123 million total for the Thursday-Sunday period. The factor of NBA finals could work against the film on Sunday, however, Father's Day should counter that effect in addition to the film's positive word of mouth so far.

Sony's This Is the End continued to build its audience even in the shadow of Superman. The apocalyptic comedy grabbed another $6.85 million on Friday, bringing its 3-day cume to $19.15 million. While it trails the first three days of Pineapple Express ($26 million), This Is the End is quickly closing that gap as it proves to be less front-loaded as the benefactor of very healthy word of mouth. Its trajectory compares well to Tropic Thunder ($19.2 million in its first three days). BoxOffice is projecting a $21 million 3-day weekend for the comedy, bringing its 5-day total to $33.3 million by the end of Sunday.

Saturday Update #1: Man of Steel's official estimated gross has come in at $44.05 million for Friday and $12 million from Thursday evening's sneak previews for $56.05 million total in the bank so far. Weekend projections to come...

Friday Update #3: Revised numbers indicate that Man of Steel's haul from Friday-Sunday should end up north of $125 million. The superhero flick is definitely shattering the cautious expectations that Warner Bros. crafted before opening weekend. Man of Steel will have no problem topping the previous record holder for the best opening weekend in June: 2010's Toy Story 3 with $110.3 million.

This Is The End is certainly finding an audience even with Man of Steel dominating. The raunchy comedy could hit $25 million from Friday-Sunday, which would put its 5-day total at around $38 million.

Check back tomorrow morning for official studio estimates.

Friday Update #2: Sources tell BoxOffice that Man of Steel is on pace for at least $45 million on Friday. The final Friday figure will likely end up closer to $50 million, which means that Man of Steel's first weekend in North America could bring in $120 million or more.

WB clearly decided to hinder expectations by saying that the film would end up in the $90 million range this weekend. The recent announcement that a sequel is already moving forward shows that they knew they had a massive film on their hands. The global potential of Man of Steel is huge. Keep in mind that the much-maligned Superman Returns made nearly $400 million globally back in 2006. A true crowd-pleaser like Man of Steel could end up doubling that sum.

Man of Steel may become of the biggest examples of a critic-proof film in quite some time. The superhero flick currently has a mediocre 58% approval rating on RottenTomatoes.com. Audiences around the country are clearly shrugging off the critical consensus.

Friday Update: Warner Bros. reports that Man of Steel has already grossed $21 million. $9 million came from midnight shows and the other $12 million came from a Thursday corporate group sale screening program. WB partnered with Wal-Mart to sell tickets to early screenings on Thursday, and it cleared paid off in a huge way.

This is a very healthy start for the franchise reboot. While it's important to keep expectations in check, it's hard not to be bullish about Man of Steel's potential now. Earlier this summer, Iron Man 3 managed $15.6 million from Thursday evening/Friday midnight shows on its way to a $174 million opening weekend.

Thursday Update #2: Sony reports that This Is The End took in an impressive $7.8 million since screenings began on Tuesday evening. The studio estimates that This Is The End's tally could end up in the "low to mid 30s" by the end of the weekend.

Thursday Update: Early reports indicate that This Is The End made as much as $7 million on Wednesday from 3,055 locations. That number includes Tuesday evening and Wednesday midnight shows. Sony will release an official figure today.

This Is The End is clearly taking advantage of the limited time it has before Man of Steel hits multiplexes. The Warner Bros. superhero flick could end up hindering This Is The End once it rolls out in full force on Friday.

BoxOffice is forecasting a $40 million 5-day haul for This Is The End. Sony's comedy will succeed where Fox's The Internship failed last weekend.

Wednesday Update: Sony reports that This Is The End roped in a healthy $2.2 million from preview shows on Tuesday evening. That tops the $1.5 million haul that Now You See Me managed when it rolled out at 7 p.m. and 9 p.m. on Thursday, May 30.

Opening against Man of Steel will be a daunting task for This Is The End, but the market is wide open for a comedy right now following the underwhelming performance of The Internship last weekend.

Critics are actually quite supportive of This Is The End. The raunchy comedy boasts a healthy 79% approval rating on Rotten Tomatoes.

 

 

 

 

 

 

 

Tags: This Is The End, Man Of Steel
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