Wednesday Update: Despicable Me 2 snagged $4.7 million from Tuesday evening shows.
More coming soon...
Tuesday Update: Despicable Me 2 is outpacing Monsters University by 15 percent at the same point in the sales cycle on Fandango. That's big news for Universal's animated sequel considering that Monsters University rallied enough fans to post $82.4 million during its debut frame in North America.
A Fandango survey of more than 1,000 moviegoers revealed the following:
- 77% will be seeing Despicable Me 2 over 4th of July Week as part of a family activity
- More than half (55%) said the scene-stealing Minions are their favorite Despicable Me characters, even more popular than Gru, voiced by Steve Carell
- Only 66% said they saw the original Despicable Me on the big screen
- 91% said they couldn't wait to see the film's spinoff, Minions, in theaters next year.
Despicable Me 2 is also having a healthy week on Facebook. The film's official page has added more than 150,000 like since last Friday, pushing its total to well over 9 million. That kind of brand growth assures the health of the franchise for a long time to come.
Check back this week for more updates on Despicable Me 2's performance at the box office.