New York, N.Y., July 23, 2013 - Screenvision, a national cinema advertising leader, is continuing to bolster its national sales team with the addition of two new Account Executives, Viacom veterans Bill Robinson and Lauren Treinen. Both of the experienced executives will work under the direction of Jim Tricarico, Chief Revenue Officer of Screenvision, who recently joined the cinema advertising company after 12-years heading ad sales for Nickelodeon.
"We are really happy to be adding Bill and Lauren's expertise and knowledge to the Screenvision team," stated Tricarico. "I am well acquainted with their skill from our past work together, and know they will be especially helpful in keeping Screenvision competitive in the increasingly multi-platform world of advertising sales."
Bill Robinson comes to Screenvision with 16-years of experience in advertising sales. Prior to joining Screenvision, he held the title of Senior Account Manager at Viacom, where he sold MTV and VH1. Robinson was the top billing salesman at MTV from 2003 to 2006, and supervised many of the network's largest accounts, including Coca-Cola, Sony Pictures, and Johnson & Johnson. Robinson has also sold some of the largest events in all of cable and network television, including the Summer and Winter Olympics, the Super Bowl and Sunday Night Football, all during his six-year tenure at NBC Universal as the Senior Account Executive at NBC Sports. During this time, he also executed the closing of multi-year, multi-platform and multi-sport deals with Papa John's, Anheuser Busch, BMW and DirecTV.
Prior to joining Screenvision, Lauren Treinen spent six years working in national sales and marketing with Viacom's Nickelodeon Kids & Family Group, under the direction of Tricarico. While at Nickelodeon, Treinen sold highly customized marketing partnerships, leveraging all business units including content, recreation, digital properties and linear works. She also worked on top billing accounts, including Walt Disney Studios Motion Pictures and Mattel, and sold multi-platform partnerships in the annual Nickelodeon Kid's Choice Awards in 2011 and 2012.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers. Screenvision provides comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including six of the top 10 exhibitor companies. For more information: http://www.screenvision.com.
Jacky Agudelo/Sal Cataldi, Cataldi PR
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Caroline Kasabian, Screenvision