Magic Lantern selects Omniterm’s Integra Theatre Management Software as their sole POS System

on October 04, 2013

Toronto, Ontario (October 4, 2013) - Omniterm, an industry leading Point-of-Sale solutions company dedicated to the cinema industry for over 35 years, was selected by Magic Lantern Theatres and Rainbow Cinemas as the Theatre Management Software provider for their 16 theatres with more than 90 screens in Canada.

Founded in 1984 and headquartered in Alberta, Canada, Magic Lantern and Rainbow Cinemas locations range from small town single screen to big city multiplex, art/alternative, and discount operations. Magic Lantern first made the decision to use Omniterm in the early 1990s, and is now moving on to their second purchase. According to president Tom Hutchinson "The Omniterm equipment we have used for many years has performed well and we are happy with both the equipment and Omniterm. But it is old, and it is time to move on to the current generation Integra system, which offers substantial advantages to the earlier program. With our variety of sizes and types of cinemas, the flexibility of Integra makes it ideal for us".

"Integra's reporting functionality, Dashboard and Sales Monitor make it possible for management to monitor the key metrics they need to make strategic operational and marketing decisions." says Mike Richards, Director of IT and Project Management, Omniterm. "The system is reliable and remarkably fast, and the reporting saves an incredible amount of time versus their old system. "

One of the reasons Magic Lantern moved to Omniterm's Integra platform was to implement their Out-of-Scope PA-DSS Debit and Credit solution. "It was a smart choice for us" says Brad Ryan, Head Accountant, Magic Lantern Theatres. "Omniterm developed a solution that we feel fits our needs, budget and concerns over fraud to help our business grow."

In addition to the standard box office, concession and kiosk applications, as part of the upgrade, Magic Lantern will incorporate dual mode Point of Sale functionality at concession locations. Loyalty, gift card and internet ticketing software modules may be added in the future.

About Magic Lantern and Rainbow Cinemas
Magic Lantern Theatres is a Canadian motion picture exhibition company, established in Edmonton in 1984, operating a wide range of cinemas, from small town single screens to big city neighbourhood cinemas; art/alternative, Hollywood, and discount.

About Omniterm
Omniterm, serving the cinema industry since 1978 is a global provider of automated ticketing and concession POS software and hardware solutions. Their software suite includes box office ticketing, concessions sales and inventory management, kiosks, enterprise management, loyalty, internet ticketing, film settlement, gift cards and digital signage.


Tags: Omniterm, Magic Lantern

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