(MEMPHIS, TENNESSEE) November 15, 2013-- In keeping with tradition, Malco Theatres presents the 15th year of Wrapped with Love for the continued research of childhood diseases at Memphis' own St. Jude Children's Research Hospital.
The much anticipated annual fundraiser kicks off Thanksgiving Day (November 28) and runs through Christmas Day (December 25) at all Malco Theatres locations in Tennessee, Arkansas, Missouri, Kentucky and Mississippi. Theatre employees will be selling the hand-made film bows for $1.00 each. Each bow is made from actual film and represents about 24 frames, equivalent to approximately one second of a movie. The sound for each movie is encoded on the edge of the film and appears green. It's believed these bows may eventually be collectors' items as the film industry continues to progress into digital technology!
Since 1998, Malco Theatres' Wrapped with Love event has raised over half a million dollars for St. Jude. Over 85,000 bows were sold during the 2012 campaign and this year's goal is to sell an additional 87,000 pieces of the collectible film décor.
Memphis, TN-based Malco Theatres is a fourth-generation family owned and operated business that will reach its 100th anniversary in 2015. Malco Theatres operates over 330 screens at 30 locations across the Mid-South, as well as bowling and family entertainment centers in Louisiana.
Malco recently completed the renovation of the Ridgeway Cinema Grill (formerly the Ridgeway Four Cinema) in Memphis and the Forest Hill Cinema in Germantown, Tennessee. Additional locations are slated to open in Olive Branch, MS; Gonzales, LA; Winchester, KY; Millington, TN; and Jackson, TN, along with several unannounced locations.