on December 04, 2013

Grand Rapids, MI - November 22, 2013 - Goodrich Quality Theaters, Inc, owners of the Saginaw 12 Theater, plan to open their new 50,000 square foot multiplex theater, Quality 10 GDX, on Friday January 17, 2014. ‘GDX' stands for Giant Digital Experience, Goodrich's first cutting-edge large format auditoriums. The Quality 10 GDX will have three GDX auditoriums, one featuring a giant 70 foot wide screen almost 4 stories tall with floor to ceiling viewing. The other two GDX theaters will have screens spanning 56 feet wide. The all-digital 10-screen theater, Quality 10 GDX, will be located adjacent to the current theater at 3250 Kabobel Drive in Saginaw, MI at the intersection of Bay Rd. and Tittabawassee.

The 70-foot wide GDX screen will be the largest screen and auditorium north of Flint, MI with 400 seats. The GDX presentation provides stunning clarity and brightness with high resolution Barco digital dual projectors with RealD 3D projection. The large format auditoriums will also offer Dolby Atmos for powerful and dramatic new cinema sound-listening experiences. Almost 50 discrete speakers will be configured for Dolby Atmos sound in the GDX environments to truly envelop you and allow you to hear the whole picture with distinct enveloping sounds. The Quality 10 GDX will be one of four theaters in Michigan to feature Dolby Atmos and the only theater within an 80-mile radius with this new platform for cinema sound.

All 10 auditoriums feature:

• State of the art viewing with wall to wall screens

• All stadium seating for up to 2,500 guests

• All premium high back seating with increased leg room for maximum comfort

Other amenities will include:

• Spacious lobby with massive box office and concession stand

• Added concession items include pizza and hot dogs

• Self-serve drink refill stations

• Self-serve ticket counters (optional to use)

• Multiple private party and meeting rooms

• Personal closed captioned devices

• Updated state of the art assistive listening devices with stereo sound amplification and descriptive narration (when data is available)

The Saginaw 12 will close its doors permanently on Sunday January 12, 2014 after the last show. More details to come soon on the last weekend open as the Saginaw 12.

Plans for a video montage of past 39 years at The Quad Saginaw are being produced. If you have any photos, videos or ads you would like to share for the video montage, please email by December 1st along with photo credits and we may use your selection in our video montage. You can also share on our facebook page at

Demolition of the Saginaw 12 will not take place until after February 2014. Those requesting a piece of the building may contact theater management.

About Goodrich Quality Theaters

Goodrich Quality Theaters is headquartered in Grand Rapids, MI. It operates 30 theaters in Michigan, Indiana, Illinois and Missouri: totaling 277 screens that feature all digital projection and all theaters are equipped with 3D cinema. The circuit also includes four IMAX locations. For more information go to

About Dolby Atmos

Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by making it easy for filmmakers to place or move specific sounds anywhere in the movie theatre. The result is what moviegoers have described as a virtual reality of sound and the most engaging and lifelike cinema experience ever.

Introduced in April 2012, Dolby Atmos has been embraced by all major Hollywood studios, six Academy Award®-winning directors, and 11 Academy Award-winning sound mixers, among others. More than 400 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitor partners. Eighty-five films from 10 different countries-representing a broad range of genres-have been or are scheduled to be released with Dolby Amos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.

For the latest list of Dolby Atmos titles, visit To learn more about Dolby Atmos, visit

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