LOS ANGELES - February 20, 2014- According to Fandango, the nation's leading moviegoer destination, "The Lego Movie," in its third week of release, is shaping up for a three-peat victory with 42% of Fandango's ticket sales today, and scoring an impressive 83 out of 100 points on Fandango's Fanticipation movie buzz indicator. Appealing to action movie fans, the remake of the 80s hit "RoboCop" comes in at the second spot in its second weekend, scoring 67 out of 100 points.
The Kevin Hart romantic comedy, "About Last Night," continues its hot streak as a top seller on Fandango, ranking 66 out of 100 points on the Fanticipation scale. "About Last Night" is the company's new mobile ticket leader, with the highest percentage (66%) of Fandango tickets sold on mobile devices for a major release on opening weekend.
To date, Hart's movies have seen a higher percentage of mobile ticket sales on Fandango than any other performer's films. His last three starring roles in "About Last Night" (66% of its Fandango sales on mobile), "Ride Along" (65%) and "Kevin Hart: Let Me Explain" (64%) make up the top three spots on Fandango's top mobile ticket openers list. Hart's comedies are followed by the Johnny Knoxville road trip movie, "Jackass Presents: Bad Grandpa" (60%), and the supernatural horror film, "The Conjuring" (56%), in the fourth and fifth spots.
"The new record speaks to Kevin Hart's huge following in social and mobile, plus the growing adoption of mobile devices for movie discovery and ticketing," says Paul Yanover, President of Fandango. "We are seeing an enormous shift in consumer engagement and commerce on mobile and with our commitment to new innovations, Fandango's mobile app downloads and mobile ticketing percentage will continue to grow."
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.