Selects MI-HORIZON3D, High-Brightness Cinema System, to Provide Premium 3D Experiences
CINEMACON, LAS VEGAS & LOS ANGELES, CA - (March 24, 2014) - MasterImage 3D, Inc., a provider of pioneering 3D solutions for theaters, announced today a partnership with Cinemaxx, a subsidiary of Indonesia's Lippo Group, to provide 3D cinema systems to support Cinemaxx's rollout of cineplexes across Indonesia.
Indonesian conglomerate Lippo Group is a leading property developer with significant investment in retailing, media, hospitality, financial services, energy, IT, healthcare and education. Cinemaxx, the latest addition to Lippo Group's entertainment business, plans to expand the film exhibition industry in Indonesia by opening over 1,000 new screens over the next five years with 3D as a prominent component of that experience. Cinemaxx will install its first MasterImage 3D systems in June 2014.
Cinemaxx selected MasterImage 3D for the premium quality of the MI-HORIZON3D digital cinema system, recognized for providing bright 3D without sacrificing image quality. The MI-HORIZON3D uses a three-beam optical system that eliminates discrepancies between pass-through light and reflected light to create high-brightness 3D with greater clarity and uniformity than two-way beam systems.
"MasterImage 3D and Cinemaxx are committed to provide moviegoers in Indonesia with the most cutting-edge 3D cinema technology, so that every 3D movie experience is at its best," said Brian Riady, CEO at Cinemaxx. "The high-brightness quality of the MI-HORIZON3D system combined with MasterImage 3D's reputation and ownership business model made them a perfect partner for Cinemaxx."
"Indonesia is a tremendously engaged market for premium 3D viewing experiences with a fast-growing middle class and tech-savvy youth population," said Ray Seok, Vice President of Digital Cinema at MasterImage 3D. "Cinemaxx is highly motivated and well-equipped to capitalize on this opportunity and we are honored to be their partner over the next few years in bringing best premium 3D experience together."
About MasterImage 3D, Inc
MasterImage 3D, Inc. provides pioneering 3D solutions for theaters and mobile devices. With over 6,500 digital 3D cinema systems installed in over 70 countries, MasterImage3D is a fast-growing digital 3D cinema system supplier, offering audiences the brightest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world's first glasses-free 3D phones and is in development for devices in 2014. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Japan, Korea, Taiwan and Brazil.
Cinemaxx is poised to be one of Indonesia's largest and most preferred motion picture exhibitors with more than 1,000 screens and 150 locations planned across 77 cities. Combining state-of-the-art technology with first-class amenities, Cinemaxx will provide an unparalleled entertainment experience to moviegoers across the nation. MegaMaxx, the giant-screen format of Cinemaxx, will take the Indonesian cinematic experience to the next level by providing moviegoers with an immersive audiovisual experience not yet available in Indonesia today. Patrons can also experience the epitome of luxury at Cinemaxx Gold, Cinemaxx's VIP offering, replete with lavish recliner chairs and gourmet F&B offerings served by attendants on call. Cinemaxx is affiliated with the Lippo Group, Indonesia's largest private services provider. (http://cinemaxxtheater.com)