Major achievement recognized in pursuit of TI's vision to convert the motion picture industry from film-based projection to digital cinema
Texas Instruments (TI) (NASDAQ: TXN) today announced that more than 100,000 global movie theatre screens use its DLP Cinema technology. More than 8 out of 10 of the world's screens, from art houses to multiplexes, count on DLP Cinema to enable new possibilities for big screen content and experiences. TI and its customers, Barco, Christie, and NEC, will showcase their latest projector models on the tradeshow floor and other venues at CinemaCon 2014. Demonstrations will include innovative laser illumination models.
"The digital cinema revolution has raised the presentation standards of quality and consistency in cinemas around the world. More than ever before, audiences everywhere can see on screen exactly what movie makers imagined for them," said John Fithian, president and chief executive officer, NATO. "On behalf of the National Association of Theatre Owners (NATO) and our members worldwide, we congratulate the TI DLP Cinema team and their customers, Barco, Christie, and NEC, for their contributions to the cinema industry."
Benefits and impact of DLP Cinema technology include the following:
For directors and content creators: Digital cinema has ushered in a new era where the artist's vision can come to life with immersive qualities and features, such as digital 3D and high frame rates (HFR). With the high speed (144 Hz) and high brightness of DLP Cinema technology, the cinema industry is now better equipped to stay ahead of home entertainment and other options to watch content.
For exhibitors: Digital cinema allows for pristine quality showings of movies and alternative content from the first day of release to the last showing. Most importantly, all DLP Cinema-powered projectors are DCI-compliant and light source-agnostic, and they offer award-winning color reproduction.*
For audiences: Digital cinema provides a visual experience beyond what is possible via home theater installations and mobile devices. DLP Cinema technology is used to illuminate all IMAX® digital and other premium large format screens. DLP Cinema technology also offers the possibility of augmented reality, interactivity and even holographic-style showings.
"With this milestone, the filmmaker's true vision is now coming to life in nearly every cinema around the world," said Dave Duncan, manager of TI's DLP Cinema & Professional Display and DLP Front Projection Products. "For the DLP Cinema team, the real cause for celebration is that more than 10 years of development and innovation are being enjoyed by millions of moviegoers."
With DLP Cinema technology used in projectors around the world - from S2K models designed for small screens to enhanced 4K models used in premium large format screens - the 100,000-screen milestone marks the beginning of cinema's digital era. Based on information from the Theatre Distribution List database, in the period between March 1, 2013, and March 1, 2014, 21,927 new DLP Cinema screens were installed worldwide. The highest growth region for new screens was Asia Pacific, with 8,780 (a 38 percent boost) during the same period. The EMEA region followed, installing 6,474 more screens during the year. The Latin America region installed 3,766 new screens, representing an amazing growth of nearly 75 percent. IMAX digital screens powered by DLP Cinema climbed to 692 theatres globally (354 in North America and 338 internationally).
For more information on DLP Cinema technology, please visit www.DLP.com/Cinema.
* A.M.P.A.S® Board of Governors Bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to DLP Cinema engineers for Color Accuracy. D. Scott Dewald, Greg Pettitt, Brad Walker, and Bill Werner were recognized for their contributions furthering the design and refinement of the Texas Instruments DLP Cinema projector, achieving a level of performance which enables color-accurate, digital-intermediate previews of motion pictures.