Dublin - Mar 25, 2014 - Digital Cinema Media (DCM) is deploying its new DCM Cinematic advertising toolacross its entire independent cinema estate of more than 150 sites across the UK. DCM Cinematic delivers a completely automated scheduling and distribution solution for all pre-show content, which has been designed and delivered by DCM's technology partner Unique Digital.
DCM Cinematic has been designed specifically for DCM's independent cinema clients to complement existing systems and makes full use of the completely integrated suite of Unique Digital's latest digital solutions, namely their newest browser based Theatre Management System (TMS), RosettaBridge v4TM, Digital Advertising AccordTM sales and scheduling application, and MovieTransit TM content distribution platform. The main features of DCM Cinematic include a template playlist builder, macro function mapping, realtime monitoring, projector, server and audio status and auto device detection.
Following the completion of the DCM Cinematic rollout, DCM's entire digitised estate, which represents 80% of the cinema advertising market in the UK, will be fully automated. This not only makes life easier for DCM's exhibitor partners but also ensures that advertisers and agencies can fully maximise the dynamic planning opportunities that cinema now offers.
Since DCM became the only fully digital cinema media owner in the UK, brands have taken advantage of the new power of cinema to flexibly plan by time of day, film, showing, cinema, genre or audience. A recent campaign for VW for example was given a local spin with the final frame directing audiences to their nearest VW retailer. DCM was also able to help congratulate the Arctic Monkeys on their recent Brit Awards double by changing the creative before certain films and showings following the ceremony.
According to DCM's Head of Exhibition, Steve Davis: "DCM's adoption of digital technology has enabled cinema advertising to be faster, more flexible and more creative than ever before. The DCM Cinematic TMS is a great example of DCMs market leading Exhibitor strategy, as it ensures we remain at the forefront of the industry. DCMs Exhibitor strategy is focused on growing cinema advertising revenue, and at the same time, making life easier for our Exhibition partners. The DCM Cinematic rollout and our ongoing partnership with Unique Digital further reinforce our ongoing investment in and commitment to the Exhibitor sector.
Unique Digital Chairman, Chris Olsson-Hagan, added: "We are delighted and proud that DCM has chosen Unique Digital's Cinematic product for its independent customers. This key partnership with DCM helps emphasise Unique's position as the global leader in screen advertising and IP content delivery solutions, and will highlight the UK market as a showcase for digital screen advertising technology."