Las Vegas, Cinemacon,- Mar 25, 2014 - Sony's David McIntosh is expanding his role in the company's digital cinema business, assuming the title of Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas.
Having a unified global presence and centralized sales and marketing management streamlines Sony's ability to respond to exhibitor needs in key international markets more rapidly and efficiently.
"David was instrumental in helping the leading European circuits convert to 4K digital cinema, managing projection system deployments, VPF administration and service and support networks," said Satoshi Yamaga, Senior General Manager, Visual Presentation Solutions, at Sony. "His experience and knowledge of the motion picture and commercial exhibition industries make him the ideal person to lead our digital cinema business on a global level."
McIntosh will oversee the direction of Sony's 4K digital cinema business, and its relationships with theater chains including AMC Entertainment, Regal Entertainment Group, Muvico Entertainment, National Amusements, Vue, Apollo, Everyman and Showcase Cinemas, among many others. Currently, more than 17,000 Sony 4K systems are installed at theaters worldwide.
"This is an exciting time for the motion picture industry and for digital cinema technology overall," said McIntosh. "Sony's 4K projection has revolutionized the movie-going experience, and our total system solutions approach has helped exhibitors increase their efficiency, deliver expanded programming options for customers and identify new revenue opportunities. I'm looking forward to continuing these efforts and playing a larger role in Sony's global cinema operations."
In 2010, McIntosh took on his most recent position of Vice President, Digital Cinema for Sony Europe, with overall responsibility for sales, marketing, customer support and new business development. Previously, he was Chief Financial Officer for Sony's professional business in Europe, managing a team of 200 professionals responsible for finance, business operations, service and engineering functions.
McIntosh is also a member of the board of directors of Sony's Professional business in Europe.