6 Locations (52 Screens) were part of the strategic agreement between Empire Cinemas and Alerion Services
FOR IMMEDIATE RELEASE (Atlanta, Georgia) April 24, 2014 - Alerion Services, LLC announces a strategic agreement with Empire Cineplex to operate and manage their theatre chain consisting of 6 locations (52 screens) and expansion/redevelopment program. The theatre sites located in and around New York/New Jersey will see extensive renovations to include digital upgrades, VIP seating, expanded concession menu and large format extreme screen experience. In addition, several of the theatre locations will include a full service food menu including beer and wine. The newly renovated theatres will operate under a brand called Empire Cineplex.
Renovations are underway at the Columbia Park 12 in North Bergen, NJ and Pavilion 9 in Brooklyn, NY with the addition of VIP luxury seating and will continue throughout the summer of 2014. Alerion Services working closely with Empire teams will assume control of the daily management operations of the theatres as well as staff training and implementation of marketing elements.
"We are very pleased to be tasked by Empire Cineplex to handle their operations and aggressive renovation plans. Our management team is excited to have Empire as our newest client and with over 75 years of operational and film buying experience, we are ready to make Empire Cineplex the theatre of choice." said Joe Paletta, President & CEO of Alerion Services, LLC.
Empire Cineplex board of directors commented they are excited to be working with Joe Paletta and the senior management team at Alerion Services. "The Alerion team brings a focus and level of professionalism that is unsurpassed and we are pleased to have a professional management company take our company to the next level."
About Alerion Services, LLC
Alerion Services, LLC is a management company organized by experienced industry leaders with over 60 years of combined operations, distribution and film booking experience specializing in turn-key management solutions for independent theatre owners, landlords and government authorities. Alerion Pictures a subsidiary of Alerion Services, LLC provides distribution planning, film booking and logistic services directly to independent producers and directors servicing Hollywood and Foreign Language film communities.
About Empire Cineplex
Empire Cineplex is an up and coming movie theatre chain with 6 location located throughout the North East. Established to be a neighborhood theatre chain the company is focused on revitalizing local markets with newly renovated theatres and the latest in digital projection technology.