Tweet counts and analysis for Monday May 5th

'Neighbors' begins strong

on May 06, 2014
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By Alex Edghill

Tuesday Morning Update:  Neighbors generated 6,898 tweets on Monday, up over 75% from 3,915 tweets on Sunday. Seth Rogen has proven his chops in the past to bring in young to middle aged males for his comedies while Zach Efron is still trying to make the transition to be more than a dramedic lead (That Awkward Moment was supposed to be the signal of his arrival in the male-skewing comedy but misfired earlier this year). By comparison, The Other Woman had 3,262 tweets its Monday before release while last Summer's This Is The End had 3,992 four days before its opening (it was a Wednesday opener so that was a Saturday). Great numbers here for the film which really point to big things on the weekend. This might have an outside chance it toppling Spider-Man 2 which would be a major coup for Rogen et al.

Legends Of Oz: Dorothy's Return didn't fare as well on Monday as it could only drum up 1,656 tweets for the day, a drop from 1,909 on Sunday. Looking to fill seats with family audiences, a demo which has been tapped extensively over the last couple months and with an original premise it has an uphill battle ahead of it. By comparison, Mr. Peabody And Sherman had 4,081 tweets its Monday before release, Rio 2 had 4,334 while The LEGO Movie had 12,710. It appears as though this is going to miss the mark on the weekend as it wouldn't surprise me if it debuts south of eight digits.

Top 15 Movies for Monday May 5th

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 48,363 56,892 17.64%
2 (-) The Amazing Spider-Man 2 36,202 24,083 -33.48%
3 (+2) Maleficent 12,276 21,909 78.47%
4 (-1) Divergent 21,175 15,873 -25.04%
5 (-1) Captain America: The Winter Soldier 15,756 13,714 -12.96%
6 (-) Godzilla (2014) 10,187 12,752 25.18%
7 (-) X-Men: Days of Future Past 6,465 8,058 24.64%
8 (+2) Neighbors (2014) 3,915 6,898 76.19%
9 (-1) 22 Jump Street 4,665 3,944 -15.46%
10 (-1) Star Wars: Episode VII 4,235 3,644 -13.96%
11 (-) Heaven is for Real 3,076 2,970 -3.45%
12 (+2) Brick Mansions 2,630 2,686 2.13%
13 (-1) Avengers: Age of Ultron 2,725 2,514 -7.74%
14 (+3) 12 Years a Slave 1,814 2,324 28.11%
15 (-) If I Stay 2,225 2,290 2.92%
17 (-1) Legends of Oz: Dorothy's Return 1,909 1,656 -13.25%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: Neighbors (2014), Legends of Oz: Dorothy's Return, social-media-trends
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