Tweet counts and analysis for Wednesday May 28th

Both 'Maleficent' And 'Die In The West' Post Strong Gains

on May 28, 2014
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By Alex Edghill

Wednesday Morning Update: Maleficent had a simply mammoth Tuesday as it rose 85% to 41,328 tweets  on the day, up from 22,368 tweets on Monday. This just blows all comparisons out of the water as Snow White And The Huntsman had a comparably paltry 4,420 tweets its Tuesday before release, and Jack The Giant Slayer had 1,954. The film and indeed its name have taken on a life of its own in pop culture and while this will surely give it a higher ratio than its peers, to put this number into a better perspective just consider that The LEGO Movie had 'only' 18,155 tweets on the same Tuesday before release. The marketing campaign here has been stellar, as was the casting of Jolie for the iconic role of Maleficent. Big things are in store here no doubt, both domestically and internationally. Jolie looks assured to break her top opening ever: Kung Fu Panda's $60.24 million start back in 2008.

After an innocuous start to the week A Million Ways To Die In The West jumped 76% to 3,588 tweets, up from 2,039 tweets on Monday. By comparison, Ted had 14,547 tweets the same Tuesday before release which is obviously way higher and does shed a bit of doubt over this films potential. I still think its ratio will be lower here as it should skew older than Ted but no matter how I slice it I don't see it approaching anywhere near the $50 million Ted threw up. Regardless, Seth MacFarlane has yet another hit on his hands and will ensure that he continues to get just about any project he choses off the ground. After success with a talking, drug-using teddy bear and a farcedy western I'd say that just about any off the wall theme could be his next blockbuster.

Top 15 Movies for Wednesday May 28th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 120,021 101,203 221,224 -15.68%
2 (-) X-Men: Days of Future Past 54,507 43,569 98,076 -20.07%
3 (+1) Maleficent 22,368 41,328 63,696 84.76%
4 (-1) 22 Jump Street 22,810 25,135 47,945 10.19%
5 (-) Godzilla (2014) 17,273 14,893 32,166 -13.78%
6 (+1) Edge of Tomorrow 4,585 8,463 13,048 84.58%
7 (-1) Captain America: The Winter Soldier 8,181 6,688 14,869 -18.25%
8 (+1) The Amazing Spider-Man 2 4,343 4,322 8,665 -0.48%
9 (-1) Blended 4,451 3,974 8,425 -10.72%
10 (+9) A Million Ways to Die in the West 2,039 3,588 5,627 75.97%
11 (+23) The Hunger Games: Mockingjay Part 1 480 3,245 3,725 576.04%
12 (-1) Transformers: Age of Extinction 3,049 3,133 6,182 2.76%
13 (-3) Think Like a Man Too 3,596 2,769 6,365 -23.00%
14 (+4) If I Stay 2,173 2,205 4,378 1.47%
15 (-1) Neighbors (2014) 2,887 1,994 4,881 -30.93%

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: Maleficent, A Million Ways To Die in the West, social-media-trends
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