Melbourne, May 29, 2014-Dolby Laboratories, Inc. (NYSE: DLB) and Village Cinemas announced that Village Cinemas, one of the leading multiplex operators in Australia, has installed Dolby Atmos® technology at two of the VMAX cinema auditoriums at Crown Casino, Melbourne. Invited guests will be among the first to experience the cutting-edge sound technology at the iconic VMAX cinema auditoriums at a special preview screening of Edge of Tomorrow, the new epic action film from Warner Bros. Pictures and Village Roadshow Pictures, which opens in Australia on 5 June 2014.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike, virtual reality of sound and create an unmatched cinema experience. Dolby Atmos has quickly become the preferred choice for next-generation cinema sound among major studios, award-winning filmmakers, and exhibitors around the world.
"Dolby looks forward to working with Village Cinemas to bring the ultimate cinematic experience to moviegoers in Australia," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "With Dolby Atmos, you feel as if you are in the movie, not merely watching it. We are confident that moviegoers will continue to visit Village Cinemas once they enjoy their first Dolby Atmos film."
"Village Cinemas is proud to work with Dolby to implement the groundbreaking Dolby Atmos sound technology at the iconic VMAX auditoriums at Crown Casino," said Kirk Edwards, Chief Executive Officer, Village Cinemas. "This marks another significant milestone for Village Cinemas as we continue to offer revolutionary systems and creative content to our patrons to ensure the most epic movie experiences. Dolby Atmos is the way to go, and we look forward to bringing the unsurpassed Dolby Atmos experience to audiences in more Village locations."
Chris Burdon, the Dolby Atmos rerecording mixer on Edge of Tomorrow, highlighted, "This film provided so many fantastic opportunities to fully utilize the Dolby Atmos format. The film's narrative of human military conflict with invading aliens was always going to need a complex, multilayered sound mix. Director Doug Liman's dynamic visual style and his desire for a bold, adventurous audio track meant the sound team required an exceptional ‘sonic canvas.' Mixing the film in Dolby Atmos made this possible. From military aircraft and alien missiles ‘flying' above the audience, using the overhead speakers to highly detailed, pinpoint accurate gunshots and helicopter blades spinning around the theatre, Dolby Atmos allowed the sound story to be told with wonderful detail."
To find a Dolby Atmos equipped theatre and showtimes, please visit iwantdolbyatmos.dolby.com or visit the Village Cinemas website and local listings for select showtimes when tickets become available.
About Edge of Tomorrow
Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a 3 Arts Production, in association with Viz Productions, a Doug Liman Film, Edge of Tomorrow. Liman directed Edge of Tomorrow from a screenplay by Christopher McQuarrie and Jez Butterworth & John-Henry Butterworth, based on the novel entitled All You Need is Kill by Hiroshi Sakurazaka. Erwin Stoff produced, along with Tom Lassally, Jeffrey Silver, Gregory Jacobs and Jason Hoffs. The executive producers are Doug Liman, David Bartis, Joby Harold, Hidemi Fukuhara and Bruce Berman, with Tim Lewis and Kim Winther serving as co-producers. The film will be distributed in 2D and 3D in select theatres and IMAX by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow. edgeoftomorrowmovie.net
About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result of this multi-dimensional sound, audiences feel as if they are inside the film, not merely watching it.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award® winning directors, and 16 Academy Award winning sound mixers, among others. More than 650 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 150 exhibitor partners. More than 120 films from 12 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. "Academy Award®" is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S14/28031 DLB-G