With the first 4K FIFA World CupTM underway, it's already proving to be a tournament full of emotion - the Germans thrashing the Portuguese 4-0, the Brazilians held back by a solid Mexican defence, Spain being knocked-out so early, and England being typical England! Now Sony invites you to experience football like it has never been experienced before, in a worldwide first, with a live 4K cinema streaming of a Quarter Final match on July 4th. You will be amongst the first people in the world to experience the emotion and drama of the Quarter Final in stunning 4K on a huge screen, immersing you in the game like never before.
When: 4pm, Friday 4th July 2014
Where: Screen 1, Vue Cinema, Westfield Shopping Centre, Shepherd's Bush
From 4pm you will be welcome to join us for food and drinks in the Vue Cinema Foyer, where you'll be able to experience the power of 4K on Sony's latest 4K Bravia TVs showing World Cup highlights from the tournament so far. At 5pm it's Kick-Off time and you will be one of the first and only people in the world to see the World Cup live in 4K. As well as this, you will be in the only cinema in the entire world to have ever featured live 4K football coverage - a pretty landmark event as we are sure you will agree!
If you would like to attend the screening please RSVP to firstname.lastname@example.org by Monday 30th June.