ATLANTA -- Coca-Cola Freestyle®, The Coca-Cola Company's new proprietary fountain dispenser, will enter the Los Angeles market. Long-time Coca-Cola Company customer Rave Motion Pictures, Rave 18 Theater located at the Promenade at Howard Hughes Center will be the first to offer the exciting new fountain technology in the city. Rave plans to feature Coca-Cola Freestyle in other theater locations this summer.

The sleek, stylish new fountains are touch screen operated, enabling consumers to select from 106 regular and low-calorie beverage brands - including many varieties of waters, fruit-flavored beverages and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S. The self-serve fountains - which represent a complete departure from anything The Coca-Cola Company has offered previously - were in development for more than four years prior to launching in 2010.

"We have created a concept that is quickly becoming recognized as the soda fountain of the future - a representation of the way people will experience Coca-Cola beverages years from now," said Gene Farrell, vice president, Coca-Cola Freestyle, Coca-Cola North America.

2009 Beta testing of the fountains included more than 50 restaurants in Georgia and Southern California. Results from these tests indicate a significant increase in total restaurant sales - including fountain servings - as well as a measurable lift in traffic.

The Coca-Cola Freestyle dispenser uses unique, proprietary PurePour TechnologyTM and has the capacity to dispense 106 beverage varieties in the same amount of space as a standard eight-valve machine.

Consumers can find their nearest Coca-Cola Freestyle® location at www.Facebook.com/cocacolaFreestyle.

 

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Los Angeles, CA -- IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Warner Bros. Pictures today announced that Harry Potter and the Deathly Hallows: Part I, which opened number one at the box office this weekend, generating an overall domestic gross of $125.1 million, grossed a record $16.1 million globally in IMAX® theatres, beating previous opening records for an IMAX DMR® title.

Domestically, the film's release in IMAX theatres contributed $11.8 million from 239 IMAX screens. Internationally, the IMAX release also posted a record opening weekend, generating approximately $4.3 million on 101 screens. The film is scheduled to open on IMAX screens in France and Korea among other markets over the coming weeks.

"This extraordinary franchise commands an absolutely massive audience, and the Harry Potter IMAX experience is a crucial component of its enduring success," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. "In collaboration with our partners at IMAX, we anticipate an enormously triumphant run extending throughout the holiday season."

"These record-breaking numbers are a true testament to the overwhelmingly positive response internationally to our latest installment of Harry Potter," said Veronika Kwan-Rubinek, President, International Distribution, Warner Bros. Pictures. "We're thrilled to be working with IMAX once again to deliver such a unique viewing experience to audiences around the world as we conclude this beloved series."

"The strong performance of this film demonstrates what the IMAX brand and the growth of the IMAX theatre network can bring to the release of a blockbuster film," said Richard L. Gelfond, CEO, IMAX Corporation. "In fact, 23 new IMAX theatres were installed and opened in time for the release of this film, demonstrating that great Hollywood films in IMAX not only deliver great box office results but can also be the catalyst for theatre openings. As our network rapidly expands, so does the appetite for The IMAX Experience®, and that is clearly reflected in the performance of many new locations that opened this weekend. We're particularly pleased with our new theatres in Japan, which generated a per screen average of approximately $50,000."

"Everyone is under the Potter spell," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "This phenomenal weekend captures the global excitement for JK Rowling's epic series. Warner Bros. Pictures' masterful campaign peaked perfectly and made the film's debut one of the most highly anticipated releases in history. We look forward to the weeks ahead and are honored to be a part of the franchise's final installment next summer."

Harry Potter and the Deathly Hallows: Part I: The IMAX Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX®. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

 

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November 23 Update: Disney has locked down Gore Verbinski for an adaptation of The Lone Ranger. No word yet on when filming will begin.

September 28 Update: Source: Deadline.com

Gore Verbinski (the first three Pirates of the Caribbean films) may end up joining forces once again Johnny Depp. The director is circling Disney's planned film version of The Lone Ranger. Depp is already on board as Tonto.

Verbinski and Depp recently teamed up on Rango, an animated 3D flick that Paramount will release on March 4, 2011.

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Toronto, ON -- Cineplex Entertainment today announced the Cineplex Mobile App will be available as a free download for a wide variety of smartphones and select devices effective tomorrow, November 24th, 2010. A complete list of compatible phones and devices is available on Cineplex.com. The Cineplex Mobile App will be available in both English and French.

"By downloading the Cineplex Mobile App, guests will always have the latest movie choices and showtimes for theatres across Canada at their fingertips," said Pat Marshall, Vice President, Communications and Investor Relations. "Guests can also buy tickets, catch up on the latest movie news, view trailers and receive information on promotions and more, making it the must-have entertainment app for Canadians."

Cineplex Entertainment also announced guests will have the option of using PayPalTM to purchase tickets with the Cineplex Mobile App. After selecting their tickets, guests using PayPal can log in to their account, confirm payment and then choose the ticketing option they prefer. This quick and easy step takes place directly in the Cineplex Mobile App, making it a secure and easy transaction. Guests can also purchase tickets using a credit card in addition to using PayPal.

When making a purchase, guests are presented with two options to receive their tickets, Pickup Using Mobile or Print Skip Scan. Guests selecting Pickup Using Mobile are sent an eight digit alpha numeric booking identification number (ID) after their payment is processed. This booking ID is entered at a theatre kiosk or used at the box office and once the ID is accepted, the tickets are printed. For Print Skip Scan, once the payment is processed, an email confirmation is sent to the guest, which they print at home and bring to the theatre where it will be scanned for admission. There are no additional service charges when purchasing tickets for Cineplex Entertainment theatres via the Cineplex Mobile App or Cineplex Mobile Web at m.cineplex.com.

The Cineplex Mobile App is your one-stop destination for movie and entertainment information in Canada. Guests can view information for theatres across Canada, (not just Cineplex Entertainment theatres) by radius, with maps, phone number, admission prices, showtimes and ticketing information. Guests can also browse a listing of movies both in-theatre and coming soon, read the latest movie news, watch a trailer or other exclusive content, view box office results, receive promotion information and check their SCENE point balance. Members of our SCENE rewards program can enter their SCENE card number to have it stored on their device. Once stored, the SCENE number will automatically appear in all mobile transactions so they can seamlessly earn SCENE points.

When your SCENE card number is stored in your mobile device, it will create an electronic SCENE bar code that will replace your physical SCENE card. When you want to redeem SCENE points for free movie tickets or concession combos, simply present your mobile device with the SCENE bar code at our box office or concession area. It's that easy.

Guests can visit mobile.cineplex.com for additional information or visit m.cineplex.com on their mobile device to download the Cineplex Mobile App. Cineplex Entertainment partnered with Five Mobile, a recognized leader in smart phone application development, to create the Cineplex Mobile applications. Visit fivemobile.com to learn more.

 

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