NASHVILLE, Tenn. -- Get ready next week for a dramatic new level in the theater-going entertainment experience, Middle Tennessee!
Carmike Cinemas Inc. is announcing the November 18th unveiling of "The Big D" theater at Franklin's Thoroughbred 20 location. "We're providing the ultimate entertainment experience that centerpieces large format digital with bigger screens, bigger sound, and luxurious in-theater seating for cutting edge presentation and the definitive enjoyment of our audiences," notes David Passman, Carmike's President and CEO.
With the Franklin opening the Nashville area is becoming one of the first in the nation to offer theater goers the exciting new Big D format being launched by Carmike Cinemas, an industry leader in digital projection and 3D technology since 2006.
A private "gala" VIP red carpet opening at Thoroughbred 20 is planned for Thursday, November 18th at 7:30 P.M. The "invitation only" premier will include celebrity guests, community leaders and representatives of Carmike Cinemas, including its President and CEO, David Passman. The Big D experience will open to the public with the midnight presentation of the new Harry Potter movie, "Harry Potter and the Deathly Hollows."
By special arrangement with the GRAMMY Foundation proceeds from the sale of a special concession package at the VIP opening will benefit the GRAMMY© Foundation and its music education programs.
For a community that loves great sound and the art of presentation, the technology of the new theater will be fully appreciated.
Dubbed "The Big D," the totally re-designed new auditorium will include a wall-to-wall screen measuring 78 feet wide and over three stories tall, the latest in 7.1 surround sound and Digital projection of both 2D and 3D features. In technical terms, Carmike's Big D DIGITAL experience is powered by a cutting edge Christie Brilliant 3-D flash projector. Images are projected onto a colossal wall-to-wall, ceiling-to-floor screen. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.
To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and six 21-inch subwoofers. In a town that loves good ‘sound production' the new configuration at Thoroughbred promises a new gold standard in unparalleled picture clarity and deep resonating DIGITAL sound.
The new environment will be further embellished by the comfort of plush leather high-back rocking seats placed for optimal viewing in a stadium seating configuration.
"The success over the past year of 3-D releases for features like 'Avatar' and 'Alice In Wonderland' proves that audiences are not only willing to pay a premium for the new DIGITAL experience, but they are demanding it," notes David Passman. "These early successes will no doubt persuade producers to release more movies in this format, and with the Big D experience Carmike has the full capability to provide our audiences with the technology and total luxury that brings theater going to a new level."
Plans for the Big D Experience will include more locations by the end of 2011. "Whether it be a movie, concert, sporting event, motivational speaker or church service, patrons will find Big D placing them at the heart of the event," notes Dale Hurst, Carmike's Director of Marketing.