LAS VEGAS, NV -- Galaxy Theatres have chosen Vista as their software provider and have recently completed rolling out Vista's software to their 10 locations across California, Nevada and Washington.
Rafe Cohen, President and Chief Operating Officer for Galaxy Theatres, praised both the deep capabilities of software as well as the simplicity of operating it: "We are really thrilled to have Vista's software operating at the heart of our business. We were very careful in our selection process so we were confident that it was up to the job. What we didn't know until now is just how comprehensive and intuitive the software package really is. It seems like every operational process and challenge we come up with, Vista already have an solution for. Under our previous system we had been using a host of different manual and time consuming workarounds. With Vista, everything just works, and works well. Smart pricing logic for vouchers, 3D and other pricing scenarios to reduce the number of different ticket types, D-box integration, centralized data management... the list goes on and on. It's all the little things that make a huge difference. You can tell that the people at Vista really understand the cinema industry, and have put a lot of thought into every aspect of their product."
Mr Cohen went on further, describing the Vista team who implemented the software:
"The Vista US implementation team were exceptional - organized, efficient, and knowledgeable of both their software and cinema processes. They kept us informed and involved from start to finish, allowing us to keep control of the project but taking ownership of the technical details. I had previously almost given up on finding a really great software provider in our industry. Vista have completely blown away that notion. They have a great product, fantastic service staff, clear pricing, and on top of that are really nice people to deal with. We look forward to a long and happy relationship with the Vista team as our business grows and evolves."
Having completed the implementation of Vista's base platform of box office, concessions, internet ticketing, and home office management products, Galaxy Theatres will now continue with implementation of several of Vista's additional integrated products during 2011. Of immediate interest to Galaxy are Vista's iPhone, Facebook, and comprehensive loyalty management products.
Mr Cohen concluded: "We don't just want to stay competitive. We want to be at the leading edge of innovation in our industry, making active use of social media and new technology platforms to drive business. Partnering with a truly innovative company like Vista provides a way for us to do that easily, without the cost and effort of re-inventing the wheel ourselves."
Derek Forbes, Vista's President - North America, commented: "Galaxy Theatres operate high-end, technologically advanced cinemas that are focused on bringing the best possible movie experience to their customers. With Vista's innovative approach and dedication to the cinema industry, we believe our software is a perfect fit for Galaxy and look forward to partnering with them for many years to come."