marcelo_lima.pngby Daniel Loria

Marcelo Lima was born into the exhibition industry in his native Brazil. Now the CEO of Tonks, a company specializing in digital marketing for exhibitors that also publishes Exibidor, a trimester trade magazine for the Brazilian exhibition market, Lima is setting his sights on establishing the next major global convention in his home country. Expocine is scheduled for November 10 and 11 in Sao Paulo, bringing together the major players in Latin American exhibition. BoxOffice caught up with Lima to get an exclusive first look at the event.

Can you tell us about yourself, Exibidor, and Expocine?

I used to work at Centerplex Cinemas, a family company, so I've been working with cinemas since my childhood and have been able to build relationships with exhibitors and distributors alike. I decided to leave Centerplex to begin consulting for exhibitors-developing websites and software for clients. Through that experience I was able to establish good relationships with most of the major studios. Having the connections in place, we decided to launch a simple magazine where we could talk about the exhibition industry in Brazil. The publication took off, and we recognized a great opportunity to turn it into a true trade magazine for our industry. That's when we began branching out to international conventions-CinemaCon, CineEurope, CineAsia-to see how they worked and what we could learn from them. The magazine opened the doors for us to become better acquainted with all the vendors associated with the exhibition business: technology, seating, concessions, and so on. Our suppliers were really the ones who pushed us to set up something bigger and better in Brazil, and that's how the idea for our trade show, Expocine, came about.

Why is it important to host a major tradeshow for Latin America in Latin America?

A number of Latin American exhibitors attend trade shows in the United States. However, we also have a lot of exhibitors that don't have the money to book a ticket to Miami or Las Vegas and stay at a hotel there. Hosting the event in Brazil became an important priority for us for that very reason. There isn't anything like this in South America; while studios have the financial reach to market their films in the region, suppliers lack the same visibility to market their products. Expocine intends to bridge that gap. We want to bring all aspects of exhibition and distribution together under one roof right here in Latin America.

What can we look forward to at Expocine?

Something new for Brazil and Latin America. Exhibitors often only have access to film trailers when they attend one of the smaller conventions here in Latin America. Expocine offers the full package for Latin American exhibitors: panels, screenings, and a trade show.


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By Daniel Garris

Sony's The Equalizer grossed $2.18 million on Thursday to lead the daily box office for a seventh straight day. The action thriller starring Denzel Washington was down a sharp 15 percent from Wednesday, as the late night launches of Warner's Annabelle and Fox's Gone Girl clearly had an effect on The Equalizer and other holdovers aimed at adult moviegoers. The Equalizer was easily the week's top film with a seven-day start of $45.49 million. That was in line with pre-release expectations and was nearly on par with the $45.00 million seven-day take of 2010's The Book of Eli.

The Maze Runner held steady in second with $0.84 million. The young adult adaptation from Fox fell 8 percent from Wednesday and a sharp 58 percent from last Thursday's gross (which was inflated by the Rosh Hashanah holiday). The Maze Runner placed in second for the week with $21.40 million. That was down a solid 47 percent from the film's opening week performance and brings the film's two-week total to a healthy $61.92 million. The Maze Runner has already surpassed the $61.74 million final domestic gross of last year's Ender's Game.

The Boxtrolls took in $0.61 million to remain in third place. The latest 3D stop motion animated film from Focus and Laika was down just 5 percent from Wednesday, as films with family appeal held up better yesterday than films aimed at adults. The Boxtrolls took third place for the week with a seven-day start of $20.11 million. The film outpaced expectations this week and performed 2.5 percent stronger than the $19.62 million seven-day launch of 2012's ParaNorman.

Warner's This Is Where I Leave You claimed fourth with $0.54 million. The comedy starring Jason Bateman and Tina Fey was down 15 percent from Wednesday and down 45 percent from last Thursday. This is Where I Leave You took fourth place this week with $9.46 million. That represented a very solid 39 percent decline from the film's opening week performance and brings the film's two-week total to a so-so $25.00 million.

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By Alex Edghill

Friday Morning Update: As expected, this week's hot ticket item Annabelle was planted firmly atop the Tweet total list for the last 7 days (Friday to Thursday). A few other films also stood out though, namely The Hunger Games: MockingJay Part 1 which is already averaging 10k+ tweets a day even from this distance out (it doesn't open till November 21st). It is generating more buzz than either of its predecessors in the series so far and it would seem as though the lofty heights of $150 million+ are all but assured yet again.

Nine of the top fifteen films on the week are October openers as you would expect since they will be either ramping up their marketing campaigns or in full swing by now. There were a couple curious absences though: Fury, St. Vincent, Book Of Life come to mind, but their very common names lead to extra measures being taken to assure matches for mentions which always serve as a limiter for total tweets (this is one area where Facebook tracking is superior to Twitter in my mind). 

Interstellar is also picking up pace and is up significantly from where Inception was five weeks before release. Of course Twitter in general has seen a big uptick in movie mentions over the last four years but its still worth mentioning since Inception was one of the most tweeted and most trended movies on Twitter at the time.

Twitter Top 20 Movies for the week of September 26th to October 2nd

Date Movie Tweets Rank Peak Change
10/03/14 Annabelle 285,567 1 (+1) 1 327.27%
11/21/14 The Hunger Games: Mockingjay Part 1 87,667 2 (-1) 1 24.65%
10/24/14 Ouija 79,148 3 (+2) 3 244.11%
10/03/14 Gone Girl 78,721 4 (-) 4 222.84%
1/09/15 Taken 3 51,714 5 (+18) 5 1157.02%
11/07/14 Interstellar 38,337 6 (+1) 6 121.93%
10/10/14 Alexander and the Terrible, Horrible, No Good, Very Bad Day 21,357 7 (+11) 7 298.97%
5/01/15 Avengers: Age of Ultron 20,862 8 (-) 8 30.17%
10/10/14 The Judge 19,962 9 (-3) 6 -10.51%
10/10/14 Dracula Untold 17,021 10 (+21) 10 631.14%
10/31/14 Before I Go To Sleep 14,960 11 (-2) 9 -1.05%
10/17/14 The Best Of Me 14,705 12 (-1) 11 15.73%
10/10/14 Addicted 12,101 13 (-) 13 41.83%
2/06/15 Jupiter Ascending 12,004 14 (+6) 14 165.69%
12/12/14 Exodus: Gods and Kings 10,689 15 (+23) 15 839.28%
11/14/14 Dumb And Dumber To 9,574 16 (+5) 16 117.79%
2/13/15 Kingsman: The Secret Service 7,562 17 (-1) 16 15.24%
12/25/14 Into The Woods 6,114 18 (-6) 12 -44.63%
11/14/14 Beyond The Lights 6,006 19 (-16) 3 -90.14%
11/07/14 Big Hero 6 5,664 20 (-5) 15 -15.18%

Please check the methodology page for information about our Twitter project or here for historic data.

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aimc-australianintlmovieconvention.pngThe 69th Australian International Movie Convention (Jupiters Hotel & Casino on Queensland's Gold Coast October 12-16) will showcase a diverse range of films ahead of what industry pundits forecast will be a strong box office year.

The AIMC is hosted annually by NACO (National Association of Cinema Operators-Australasia). NACO Executive Director, Michael Hawkins says the convention, which has become a valuable annual industry event for the Australian, NZ and Pacific region, looks forward to welcoming Australia's major and independent distributors to present their upcoming product slates to the decision makers who program cinemas large and small.

The major Hollywood distribution companies of Paramount Pictures, Sony Pictures Releasing, Twentieth Century Fox, Universal Pictures, Walt Disney Studios Motion Pictures and Warner Bros. will present previews and footage from films scheduled for release in late 2014 and 2015 release.

"We will be off to a good start as the AIMC Opening Night hosts the Australian Premiere of the Universal-distributed Working Title film ‘The Theory of Everything', says Mr Hawkins.

"Over the four and a half days of the convention, our delegates will get to enjoy a cross-section of what we hope will be a bumper crop of films for the coming year".

Sony Pictures Releasing will screen ‘Fury', starring Brad Pitt as a battle-hardened army sergeant named Wardaddy who commands a Sherman tank and her five-man crew on a deadly mission behind enemy lines as the Allies make their final push in the European Theatre in April, 1945. Outnumbered and outgunned, Wardaddy and his men face overwhelming odds in their heroic attempts to strike at the heart of Nazi Germany.

John Jarratt will present the first sneak peek of his upcoming film in a presentation titled ‘From Wolf Creek to Stalkher', with the latter billed as an "inappropriately funny, dark, romantic thriller" from OZPIX Entertainment & Backlot Films. John Jarratt will be joined by his ‘Stalkher' co-director and fellow lead actor Kaarin Fairfax and Alan Finney, the Executive Producer, to offer a unique insight into Australia's own ‘Misery meets Who's Afraid of Virginia Woolf?'

The Australian Independent Distributors Association (AIDA) will have product presentations and movie screenings throughout the four days of the convention, including Dan Gilroy's crime drama, ‘Nightcrawler', about a young man who stumbles upon the underground world of L.A. freelance crime journalism, starring Jake Gyllenhaal, and ‘Love is Strange', a drama starring John Lithgow, Alfred Molina and Marisa Tomei.

AIDA member companies include Becker Film Group, Curious Film, Entertainment One Films, Icon Film Distributors, Madman Entertainment, Palace Films, Pinnacle Films, Potential Films, Sharmill Films, Studio Canal, Rialto Distribution and Umbrella Films.

Comedy is a box office staple and AIMC delegates will have the opportunity to see ‘Dumb and Dumber To', in which Jim Carrey and Jeff Daniels reprise their signature roles as Lloyd and Harry in the sequel to the smash hit which "took physical comedy and kicked it in the nuts". The original film's directors, Peter and Bobby Farrelly, take Lloyd and Harry on a road trip to find a child Harry never knew he had and the responsibility neither should ever, ever be given.

Walt Disney Studios Motion Pictures will screen ‘Alexander and the Terrible, Horrible, No Good, Very Bad Day', which follows the exploits of 11-year-old Alexander (Ed Oxenbould) as he experiences the most terrible and horrible day of his young life - a day that begins with gum stuck in his hair, followed by one calamity after another. The film also stars Jennifer Garner and Steve Carell as Alexander's parents.

Paramount Pictures will screen ‘Top Five', written, directed by, and starring Chris Rock, which tells the story of New York City comedian-turned-film star Andre Allen, whose unexpected encounter with a journalist (Rosario Dawson) forces him to confront the comedy career-and the past-that he's left behind. The film stars Chris Rock, Rosario Dawson, Kevin Hart, Tracy Morgan, Cedric The Entertainer, J.B. Smoove, Sherri Shepherd, Anders Holm, Romany Malco, Leslie Jones, Michael Che and Jay Pharoah.

Michael Hawkins says some of the distributors have yet to announce the films they will be screening at this year's AIMC.

"Plenty of scope for some last-minute surprises this year".

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Notes to Editors
‘The Theory of Everything' (the subject of a previous AIMC 2014 media release) is the extraordinary story of one of the world's greatest living minds, the renowned astrophysicist Stephen Hawking, who falls deeply in love with fellow Cambridge student Jane Wilde. Together they defy impossible odds, breaking new ground in medicine and science, and achieving more than they could ever have dreamed. Eddie Redmayne and Felicity Jones star as the young lovers in this inspiring film directed by Academy Award® winner James Marsh.

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Registrations for AIMC 2014 are now open - visit

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About the Australian International Movie Convention (AIMC)
Continually attracting record numbers of delegates from Australia, New Zealand, Asia, the US and Europe, the Australian International Movie Convention (AIMC) remains the premier event to showcase the Australian film industry and provide opportunities for industry stakeholders to reflect upon and shape the issues that affect the business of motion pictures, and to network with local and international colleagues. The Australian International Movie Convention is held annually on the Gold Coast, Queensland and hosted by NACO, the National Association of Cinema Operators - Australasia.

The Australian International Movie Convention is supported by City of Gold Coast and the Queensland Government through Tourism and Events Queensland and Screen Queensland.

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Geneva Convention Recap

Add Comment on October 02, 2014

Hollywood and the heartland met again at the annual Geneva Convention September 9-11, 2014, at the beautiful Grand Geneva Resort in Lake Geneva, Wisconsin.

"Once again attendance was strong for our annual gathering," said Co-chairman John Scaletta. "We are very pleased with the ongoing support we receive from exhibition, distribution, and industry vendors through their attendance, participation, and sponsorships of Geneva Convention. This year the tradeshow was sold out again with nearly 100 booth spaces."

Attendees were treated to a diverse event schedule that included convention standards such as screenings/studio presentations, panels on topics such as tax credits, hospitality, and the general state of our industry, the NATO issues briefing, and plenty of opportunities for networking. Then there was something more unconventional: a speech from Captain D. Michael Abrashoff, former commander, USS Benfold, about management techniques.

"Although we saw many familiar faces, it is exciting to see the momentum build as new attendees took advantage of the unique programming developed for Geneva Convention," said George Rouman, co-chairman.

Several industry leaders-both on the national level and the local level-received recognition at the event. On the studio side, Lionsgate received the BoxOffice Blue Ribbon Award for having the highest-grossing domestic release of 2013 with The Hunger Games: Catching Fire, and 20th Century Fox received Studio of the Year. The Ben Marcus Award went to Screenvision's Travis Reid, Cinema Buying Group's Bill Campbell received the Larry Hansen Award, and Sonic Equipment's Eric Olsen accepted the Vendor of the Year Award on behalf of his employer. Joe Delgado of Moving Image Technologies accepted the Friend of Exhibition Award on behalf of industry vet and former-NEC employee Peter Nicholas, who was unable to attend due to sickness. On the local side, three members of the local film community were added to the Midwest Exhibition Hall of Fame: Gene Grengs, Grengs Theatres, Wisconsin; Paul Ayotte, National Screen Service/MTS (posthumously), Minnesota; and Frederick E. Heise, Melody Drive-In, Indiana. Ayotte's son accepted the award on his behalf.

This year's event also raised money for two charities that are highly valued by the film industry. "Since its inception, proceeds of Geneva Convention have benefited two very important industry charities, Will Rogers Motion Picture Pioneers Foundation and Variety Club. To date contributions have exceeded $500,000 to Will Rogers Motion Picture Pioneers Foundation and $100,000 to Variety Club," said co-chairmen Rouman and Scaletta.

Next year's Geneva Convention is scheduled for September 29-October 1, 2015.


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