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By Alex Edghill

Friday Morning Update: The Twitter story of the week was definitely Marvel's upcoming Ant-Man as the film debuted its first full trailer. It accounted for over 55,000 tweets as a result of the trailer which was simply massive, especially when you consider that Guardians Of The Galaxy had 50,239. Now of course Ant-Man gets to benefit from the hard work that Guardians did (and others before it in the Marvel Universe) but this number is still hard to ignore, especially since Ant-Man is perhaps the least known of all the Marvel character to date who have made it to screen in a starring role. With Avengers: Age Of Ultron coming before it by 6 weeks or so and it no doubt offering a continuation of its storyline in some form this is well placed to be yet another breakout hit for the Marvel pantheon.

On the eve of its release Taken 3 came in second on the week with 97,250 tweets. This is miles ahead of Taken 2 but I'm not that sold on its ultimate box office potential since eye-balling the tweets shows a lot of not so glowing remarks. Regardless of its critical reception and early buzz the $50 million opening of the last installment will be enough to see a hefty opening here but look for a swift decline afterwards and a final total no where near the ~$150 million that the first two managed.  

Twitter Top 5 Movies for the week of January 2nd to January 9th

Date Movie Tweets Rank Change
7/17/15 Ant-Man 138,761 1 (+18) 2318.70%
1/09/15 Taken 3 97,250 2 (+2) 240.96%
2/27/15 Focus (2015) 62,095 3 (-2) -0.49%
5/01/15 Avengers: Age of Ultron 46,363 4 (-2) -10.86%
12/18/15 Star Wars: The Force Awakens 40,300 5 (-2) 4.37%

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Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies grossed $1.34 million on Thursday to remain in first place at the daily box office. The third and final installment of Peter Jackson's The Hobbit trilogy has led the daily box office for 22 of the past 23 days, but will fall out of first place today with the unleashing of Fox's Taken 3. The Battle of the Five Armies was down 7 percent from Wednesday and down 86 percent from last Thursday's New Year's Day inflated performance. The film claimed first place for the week with $28.21 million. That was down 61 percent from the previous frame and brings the film's 23-day total to $227.08 million.

Unbroken held steady in second place with $1.23 million. The Angelina Jolie directed war drama from Universal fell 4 percent from Wednesday and 82 percent from last Thursday. Unbroken placed in second for the week with $23.75 million. That represented a 56 percent decline from the previous week and places the film's 15-day total at a stronger than expected $93.23 million. Unbroken continues to run neck and neck with Disney's Into the Woods, as current total grosses for the films are separated by only $2.29 million.

Disney's Into the Woods took in $1.02 million to remain in third. The Rob Marshall directed musical featuring Meryl Streep increased 1 percent over Wednesday and was down 87 percent from last Thursday. Into the Woods finished just behind Unbroken for the week with a third place take of $23.38 million (the two films were separated by just $373,900 for the frame). The 15-day total for Into the Woods stands at a strong $95.52 million. Into the Woods will be expanding into an additional 295 locations this weekend.

The Imitation Game continued to claim fourth with $0.673 million. The awards season hopeful from The Weinstein Company was up a healthy 4 percent over Wednesday and down 76 percent from last Thursday. The Imitation Game placed in seventh for the week with $10.52 million. The film was down 34 percent from the previous week and has grossed a very promising $33.22 million to date. The Imitation Game will be expanding into an additional 812 locations this weekend.

Fox's Night at the Museum: Secret of the Tomb rounded out the day's top five with $0.617 million. The third installment of the Ben Stiller led franchise was unchanged from Wednesday and down 90 percent from last Thursday. Secret of the Tomb took fifth place for the week with $17.49 million. That was a 57 percent decline from the previous week and brings the film's three-week total to $92.82 million.

The Woman in Black 2: Angel of Death wrapped up its first week of release with an eighth place take of $0.448 million. The PG-13 rated horror sequel from Relativity was down a sharp 16 percent from Wednesday. While The Woman in Black 2 has been very front-loaded throughout the week, the film still exceeded expectations this week with a fourth place seven-day start of $17.51 million.

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KNOXVILLE, Tenn., Jan. 9, 2015 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is celebrating the grand opening of Three Rivers Mall 12 & RPX in Kelso, Washington. Activities include preview events Sunday, January 11 through Tuesday, January 13 with $3 movies, popcorn and soft drinks to benefit local charities. The official grand opening will be Thursday, January 15 with first-run features including The Wedding Ringer, Paddington and Blackhat. Moviegoers who belong to the Regal Crown Club will also enjoy free popcorn and soft drinks with each paid admission Thursday, January 15, through Thursday, January 22.

"Three Rivers Mall will be attracting moviegoers from around the region. Our new entertainment destination includes the impressive Regal Premium Experience," says Rachel Lueras, western region marketing manager for Regal Entertainment Group. "RPX is the very best way to view a movie with picture perfect presentation. It's our gift to all of our loyal moviegoers in the Longview-Kelso area."

The preview events include recently released films with themed days where all proceeds benefit local charities. On Sunday, January 11, the theme is "Regal Family Fun Day," benefiting Habitat for Humanity of Cowlitz County including recent family-friendly film selections. On Monday, January 12 "Regal's Recipe for Hope" features recent food-focused film selections benefiting Neighbors in Need. Tuesday, January 13 benefits the Lower Columbia Community Action Program with Superhero films for "Regal Superheroes for a Cause."

"We are excited to kickoff 2015 by showing our community spirit and giving back to local organizations during these charity events," says Russ Nunley, vice president of marketing and communications for Regal Entertainment Group. "Regal is thrilled to be replacing our two existing theatres nearby with this magnificent new one and I'm certain moviegoers are going to love it. We invite everyone to help celebrate this new theatre by trying us out."

At Regal Three Rivers Mall 12, the Regal Premium Experience (RPX) presents movies the way filmmakers intended with powerful, uncompressed surround sound and bright eye-popping images in 2D and 3D. Guests will enjoy the custom-built premium environment featuring elegant and luxurious seats. Regal managers express their confidence in the presentation with the RPX Guarantee: "You'll agree it's the best experience or your next movie is free."

Three Rivers Mall 12 also offers the Regal Crown Club to reward frequent guests. Regal fans can access their card through their mobile device for easy access on-the go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas' Facebook page and Twitter account, @RegalMovies.

The 12-screen theatre can accommodate more than 2,400 moviegoers. Patrons will enjoy digital projection in every auditorium, stadium seating, with each row elevated for an unobstructed view, and high-back rocking chairs featuring cupholder armrests which move out of the way to form seats for two. For more information about the Regal Crown Club program, grand opening activities and showtimes, please visit www.REGmovies.com.

Available at all new and existing Regal Entertainment Group theatres is a cutting-edge technology, the Sony Entertainment Access System, to assist moviegoers who are deaf, hard of hearing, blind or low vision. The system includes specially designed lightweight eyewear for guests who are deaf or hard of hearing to privately view closed captioned text directly in their line of sight for both 2D and 3D movies. This assistive technology also includes a wireless receiver that provides access to descriptive audio tracks via headsets for guests who are blind or have low vision. The access glasses and audio headsets allow moviegoers to individually enjoy the cinema experience in a relaxed, natural way without the inconvenience of separate screening times or special seating. Regal also offers caption displays which can be mounted in cup holders as an alternative to the caption glasses. Guests desiring such accommodations need only request them at Guest Services or from any manager. Presentations offering this technology will be noted online with the phrase: "Accessibility devices available."

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States and, as of January 1, 2015, operates 7,367 screens in 574 theatres throughout 42 states along with the District of Columbia, American Samoa, Guam and Saipan. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

- See more at: http://investor.regmovies.com/phoenix.zhtml?c=222211&p=irol-newsArticle&ID=2005464#sthash.kgUZcfCj.dpuf

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jan3.pngAll grosses are domestic-only unless otherwise stated.

Warner Bros. reports The Hobbit: The Battle of the Five Armies added $1.44 million in first place on Wednesday, bringing its total up to $225.75 million. The finale is pacing 3 percent ahead of where The Desolation of Smaug stood at the same point. The film has spent 21 of its first 22 days in release in first place -- one more than the first film and seven more than the second.

Universal's Unbroken tacked on $1.27 million yesterday, giving it a total of $92.0 million through 14 days. The Angelina Jolie-helmed biopic is trending 10 percent ahead of The Curious Case of Benjamin Button through the same point.

Into the Woods claimed third place on Wednesday with another $1.01 million. The Disney musical's total is now $94.5 million, 7 percent ahead of 2008's Bedtime Stories through 14 days of play.

Fox's Night at the Museum: Secret of the Tomb took in $0.62 million yesterday, landing in fourth place. The sequel's tally is now $92.2 million.

Finishing off the top five, TWC's The Imitation Game posted $0.65 million on Wednesday. With $32.5 million in the bank so far, the well-reviewed awards contender is pacing 27 percent ahead of where The King's Speech stood at the same point in its similarly expanding run.

Last week's lone opener, The Woman In Black 2: Angel of Death, grossed $0.53 million yesterday. With $17.1 million earned through six days of release, the film is unfortunately off 30 percent from its predecessor.

 

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