Toronto, Ontario and Longueuil, Quebec -- Cineplex Entertainment ("Cineplex") (TSX:CGX.UN), Canada's largest and most successful motion picture theatre exhibitor, and D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange), today announced they have signed an agreement to add approximately 250 D-BOX MFX Seats to be installed in 10 theatres across Canada over the next 12 months with an option for 10 additional locations on the same terms.

"We are very proud of this agreement with Canada's leading theatre circuit, which will provide movie-goers across the country with the opportunity to experience our unique technology," said Claude Mc Master, President & CEO, D-BOX Technologies Inc. "This Canadian expansion will complement D-BOX's foray into foreign markets while increasing visibility at home. More so, this significant milestone clearly demonstrates the attractiveness of our business model driven by the growing worldwide acceptance of our technology."

"Cineplex continues to look for new and exciting entertainment technologies to offer our theatre guests," said Ellis Jacob, President and CEO, Cineplex Entertainment. "D-BOX Motion Seats have been a hit with guests at our Cineplex Odeon Queensway Cinemas in Toronto and now we are pleased to extend the experience elsewhere in Canada. D-BOX is one of a number of great entertainment experiences available in Cineplex theatres including digital projection, RealD 3D, VIP Cinemas, UltraAVXTM and IMAX®, to name a few."

D-BOX MFX Seats move in synchronization with the action onscreen transporting movie-goers to a new level of entertainment. Guests will feel as if they are a part of the action onscreen -- imagine flying along with Harry Potter as he races through the air in the midst of an action-packed Quidditch match. This unmatched, realistic and immersive experience is created with breakthrough D-BOX Motion technology where the movie is coded, frame-by-frame, to create customized motion effects resulting in subtle, refined movements that work in perfect synchronization to the action taking place onscreen.

As of November 19th, three Cineplex theatres will feature D-BOX Motion Systems and will feature Warner Bros. Pictures' Harry Potter and the Deathly Hallows: Part 1. Disney's Tron Legacy (3D), which opens December 17th will be the next movie available utilizing D-BOX Motion technology.

Scotiabank Theatre Montreal, 977 St. Catherine Street West, Montreal, QC
Cineplex Odeon Beauport Cinemas, 825 Clemenceau Street, Beauport, QC (Quebec City)
Cineplex Odeon Queensway Cinemas, 1025 The Queensway, Toronto, ON

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KNOXVILLE, Tenn., Nov 09, 2010 (BUSINESS WIRE) -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that the IMAX Experience(R) will be available at four additional locations in time for holiday movie selections. These IMAX Theatres will showcase films through a newly installed IMAX digital projection system and a specially-designed IMAX screen in an existing auditorium. Two locations will open in November with two more scheduled for December.

"Regal Entertainment Group has embraced the IMAX brand. Together we have provided premium experiences to our patrons for more than a decade. Our moviegoers appreciate the groundbreaking technology that transforms movies into entertainment events not to be missed," stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. "We're very pleased to add the IMAX Experience to four more theatres during the busy holiday movie season. The impressive IMAX sound system and amazing images make audiences feel as if they are in the movie, for an extraordinary movie experience."

Four new Regal IMAX Theatre locations:
Los Angeles - Edwards Valencia Stadium 12 - November 2010
Washington, DC - Regal Majestic Stadium 20 - November 2010
Atlanta - Regal Atlantic Station Stadium 16 - December 2010
St. Louis - Regal St. Louis Mills Stadium 18 - December 2010

IMAX digital projection systems showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience as well as original documentary-style IMAX content. Films are projected on a specially-designed screen that is slightly curved and moved forward to further immerse the audience. Images of exceptional quality, combined with IMAX's proprietary digital surround sound system and patented theatre geometry create "The IMAX Experience," making audiences feel as if they are IN the movie.

Every Regal Entertainment Group IMAX Theatre also offers IMAX(R) 3D. When filmmakers choose to integrate IMAX 3D into their movies, images leap off of the screen and into the laps of the audience, further enhancing the feeling of being IN the movie. This is made possible by a combination of IMAX's powerful 3D projection system - which simultaneously projects two separate images onto the IMAX screen - and polarized IMAX 3D glasses that audience members wear to fuse the two images into a single three-dimensional motion picture. The result is an amazing IMAX 3D Experience where the screen disappears and the movie envelopes the audience.

 

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Los Angeles, CA -- IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced that DreamWorks Animation SKG, Inc.'s (NASDAQ: DWA) Megamind, the CG animated film featuring the voice talent of Will Ferrell, Tina Fey, Jonah Hill and Brad Pitt, opened number one at the box office this weekend, generating an overall domestic gross of $46.0 million, with the IMAX release contributing approximately $3 million from 195 IMAX screens.

Internationally, Megamind opened on nine IMAX screens, from which it generated over $260,000. Megamind: An IMAX 3D Experience is still scheduled to open over the coming months on an additional 21 IMAX screens internationally in their respective territories. The film is slated to play in IMAX® theatres worldwide for a limited two-week run.

Megamind: An IMAX 3D Experience was originally rendered in 3D animation, and has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX® 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

 

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